Starbucks Celebrates Its 500th Store Opening in Mainland China

Company continues growth momentum in 2012
500th Store milestone includes a total of 800 stores across Greater China in 42 Cities
Company plans to reach 1,500 stores in Mainland China by 2015

BEIJING--()--Starbucks Coffee Company (NASDAQ: SBUX) today celebrated the opening of its 500th store in China. Belinda Wong, president, Starbucks China, joined Starbucks partners (employees) and customers in Beijing, for this momentous occasion. The Starbucks China 500th store is located at the international departure hall of the Beijing Capital International Airport Terminal 3. It is also Starbucks 7th store in China’s largest and busiest airport. As part of the celebration, Starbucks customers in Beijing were treated to a ‘coffee break’ in appreciation for their loyalty to the Starbucks brand and the company’s continued commitment to growth in China.

“The opening of our 500th store in China is a significant milestone in our ambitious growth plans to serve our customers through 1,500 stores by 2015,” said Wong. “We firmly believe that each Starbucks store is unique to our partners, customers and the community. Delivering the Starbucks Experience in ways that exceed customers’ expectations in every one of our locations is critical to our continued success.”

Over the past year, Starbucks has successfully entered more than 10 new markets in China, serving millions of new customers monthly. The stores in these new markets have been well-accepted by the local customers and community.

“As we continue to accelerate our growth momentum in 2012, we also recognize that the best success is shared success. Our partners are at the heart and soul of the Starbucks Experience we deliver to our customers every day,” added Wong.

“The Starbucks brand continues to resonate with the Chinese consumer,” stated John Culver, president, Starbucks China and Asia Pacific. “As we open more stores and reach more customers throughout China we will stay true to the foundation that has built our success, including providing the highest quality arabica coffee, handcrafted beverages, and an exceptional experience, one customer at a time.”

The Starbucks 500th store celebration was held at the Starbucks Full Link store in Beijing’s central business district with Starbucks customers and partners. This newly renovated store showcases Starbucks new store design concept in China, which aims to create an authentic, yet locally-relevant, Starbucks Experience. The store features the seamless fusion of Chinese and western design elements, integrating Starbucks coffee heritage and expertise with that of China’s distinctive cultural heritage. This balance of Starbucks heritage and local relevance is paramount to Starbucks mission to further elevate Starbucks third place experience for its customers in China.

For the past 12 years, Starbucks has not only been a symbol of China’s rapid urban development, but also for its customer: the authentic coffee culture, genuine moments of connection between its partners and customers, and unique Starbucks Experience have come to embody a new modern lifestyle pursuit and aspiration.

Starbucks today operates more than 800 stores across Greater China, with 500 stores on the mainland, across 42 cities.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50041890&lang=en

Contacts

Starbucks (China) Company Limited
Caren Li, +86 21 2412 5802
caren.li@starbucks.cn
or
Starbucks Coffee Company
Alan Hilowitz, +206-318-7100
press@starbucks.com

Belinda Wong, president Starbucks China, serves coffee to Starbucks Beijing customers as part of the celebration for its 500th store in China. (Photo: Business Wire)

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Contacts

Starbucks (China) Company Limited
Caren Li, +86 21 2412 5802
caren.li@starbucks.cn
or
Starbucks Coffee Company
Alan Hilowitz, +206-318-7100
press@starbucks.com