TORONTO--()--AOL Canada and The Huffington Post Media Group (“HPMG”) today announced their plan to launch Le Huffington Post Québec. This announcement comes six months after the debut of The Huffington Post Canada, the first international version of The Huffington Post. The new site will combine The Huffington Post’s powerful platform with local expertise and a strong Quebec-based editorial network. The Canadian arm of HPMG, led by Brad Cressman and Managing Editor Kenny Yum, is recruiting an editorial team in preparation for its January launch. The announcement was made by Arianna Huffington, President and Editor-in-Chief of The Huffington Post Media Group, at the Women in Film and Television: International Women in Digital Media Summit in Stratford, Ontario.
“We’re excited to roll out Le Huffington Post Québec to extend HuffPost’s reach to all Canadians, both French and English speaking and to deliver a nationwide HuffPost offering to our advertisers”
"We’re excited to roll out Le Huffington Post Québec to extend HuffPost’s reach to all Canadians, both French and English speaking and to deliver a nationwide HuffPost offering to our advertisers," said Graham Moysey, General Manager AOL Canada. "We continue to invest in Canadian editorial teams to deliver engaging content to the Canadian audience."
The Huffington Post is part of the Huffington Post Media Group, a leading source of news, opinion, entertainment, community and digital information comprised of a diverse network of destination websites, including The Huffington Post, The Huffington Post Canada, Moviefone, Engadget, TechCrunch, StyleList, and MapQuest. The Group’s sites combine journalism, technology, engagement, and video to reach a global audience on every platform. HPMG has over 20,000 bloggers -- from politicians and celebrities to academics and policy experts -- who contribute in real-time on a wide-range of topics making news today. Notable Canadian contributors include: David Suzuki, Romeo Saganash, Conrad Black, Kevin O’Leary, Jessica Stam, Elizabeth May, Craig and Marc Kielburger, Peter Worthington and Maude Barlow. The Huffington Post has over 35 million unique visitors a month, per comScore.*
The Huffington Post has seen double digit growth in Canada since it launched in May, and now has more than 1.8 million unique visitors a month, per comScore. The site offers a broad range of Canada-specific content, including news, business, politics and living. More than 200,000 unique visitors from Quebec visit the site, growing 26% since launch. The Quebec edition is the second French language edition to be announced, following the recent announcement of Le Huffington Post France, slated to go live before the end of the year.
Source: comScore, Inc., Total Canada, Home and Work, Sep/11 vs. Jun/11. The Huffington Post data from [E] Huffington Post Global.
*comScore, Inc.,Total US, Home and Work, September 2011, [E] Huffingtonpost.com
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a growing collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.