LOS ANGELES--(BUSINESS WIRE)--FX and Twentieth Century Fox Home Entertainment announced today the first-ever second screen interactive shopping app called “SOA Gear” set to launch on November 1, 2011. The app delivers a themed entertainment experience that Sons of Anarchy fans will love with exclusive behind-the-scenes footage, unique products and licensed merchandise, as well as jewelry and clothing worn by cast members on the show. Compatible with Apple’s iPad, the app launches on November 1st to coincide with the airing of Sons of Anarchy episode 9. The FX Sons of Anarchy Season 3 Blu-ray, now available in-stores everywhere, is also compatible with the “SOA Gear” app.
How the “SOA Gear” App Works:
- Download and launch the “SOA Gear” app from the Apple iTunes store
- The app automatically synchronizes while watching Sons of Anarchy
- The app highlights Sons of Anarchy products for purchase
“SOA fans have proven to be amongst the most highly-engaged and passionate voices out there,” said Mike Dunn, President, Twentieth Century Fox Home Entertainment. “Groundbreaking technology platforms like the interactive shopping app will captivate fans and enhance the value of the franchise, whether watched on Blu-ray Disc or broadcast TV.”
“Kurt Sutter created a truly authentic show that lends itself to a real, human audience,” said John Landgraf, President and General Manager, FX Networks. “That has made Sons of Anarchy the highest rated FX series ever with a loyal audience that tunes in faithfully every week. We are thrilled to be working with Fox Home Entertainment to provide new ways for our viewers to interact with and expand their association with the show.”
The “SOA Gear” App for Sons of Anarchy on Blu-ray
Using BD-Live, the Sons of Anarchy Season 3 Blu-ray Disc automatically syncs with the “SOA Gear” app for full control and navigation of the show on the Apple iPad. Fans can click on unique merchandise and products from the show, and the Blu-ray Disc automatically highlights the item for purchase.
Starring Charlie Hunnam, Ron Perlman and Golden Globe® Award winner Katey Sagal, Sons of Anarchy is having its best season yet from a ratings standpoint. It’s currently the #1 scripted drama series in all of basic cable, and is the highest-rated series ever on FX. On a first-run basis, season four is averaging 5.8 million Total Viewers and 3.9 million Adults 18-49, increases of +30% and +26%, respectively, vs. season three. On a multi-telecast weekly basis, season four is averaging 9 million Total Viewers and 6 million Adults 18-49.
FX has ordered a 13 episode fifth season of its critically acclaimed hit drama. Sons of Anarchy was created by Kurt Sutter who also serves as Executive Producer along with John Linson, Art Linson and Paris Barclay. The series is produced by FX Productions and Fox 21.
About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.
About FX Network
FX is the flagship general entertainment basic cable network from the Fox Networks Group. Launched in June of 1994, FX is carried in more than 99 million homes. The diverse schedule includes a growing roster of critically acclaimed and award-winning original series, an established film library with box-office hits from 20th Century Fox and other studios and an impressive roster of acquired hit series. For more information about FX, visit our web site at www.FXnetworks.com
iPad and iTunes are trademarks of Apple, Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Content purchased from iTunes Store is for personal lawful use only.
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