Interactive Touch Revolutionizes Creation of iPad Apps for Kids

SAN FRANCISCO--(BUSINESS WIRE)--Today Interactive Touch announced a groundbreaking platform that has enabled the company and its partners to bring 30 kids iPad apps to market in just 6 months, without writing a single line of custom code.

“The Funny Bone Readers’ series has already been a huge hit with our users”

This game changing online platform allows authors and publishers to create fully interactive titles – filled with touch-triggered effects like sounds, animations, puzzles, and peek-a-boo – free of charge and in less time than it takes to create the art itself. Contrast this to a typical $25,000 development budget and it is easy to see why publishers have been lining up to try out this platform.

Red Chair Press (RCP), an award-winning children’s book publisher whose mission is to create learning through laughter, teamed up with Interactive Touch to develop six interactive titles--the Funny Bone Readers’ series launched a mere six weeks after the two companies agreed to work together.

“Children love a good story and when an educator or a parent is reading to a child, it's natural to ask the child to point to the pictures, touch the character,” said Keith Garton, president of RCP. “And the Interactive Touch Books really bring the experience of interacting with a story alive.” Because the titles are created with tremendous speed and nominal cost, RCP anticipates releasing the remaining 18 titles from their series before Christmas.

This is the first of what Interactive Touch expects to be a long line of content partnerships, and is off to a great start. “The Funny Bone Readers’ series has already been a huge hit with our users,” said Ameen Saafir, founder and CEO of Interactive Touch. “In Red Chair Press we found an award-winning partner with a similar vision for children’s media. We look forward to working together on the rest of the series.”

In addition to this partnership, the company has also signed over 100 authors to agreements for future work and expects to have as many titles available on the Interactive Touch Books by the end of the year.

About Interactive Touch

Founded in December 2010, Interactive Touch is revolutionizing media creation and distribution by enabling anyone to author truly engaging children's content for mobile devices. Using the company’s free online tools, authors can create and publish interactive books in a matter of hours, without writing a single line of code. Their work is published through the Interactive Touch Books app, which has achieved 60,000 downloads since its April 2011 launch, and is available on iPad and iPhone.

To learn more and watch a demo video visit http://www.interactivetouchbooks.com.

About Red Chair Press

Red Chair Press is committed to learning, literacy, and laughter. With over 50 years’ experience writing and illustrating children’s books, developing and researching educational materials, and collaborating with teachers and parents around the world, Red Chair is committed to providing materials that inspire children to be the best they can be, to be positive contributors to their communities, and to have fun while learning. The company recently won Gold honors for family-friendly products from The Mom's Choice Awards.

Learn more at http://www.redchairpress.com.

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