Wine Authority and Publisher Jancis Robinson Taps Wine Blogger for Content Expansion

LONDON--(BUSINESS WIRE)--Jancis Robinson announced today that wine blogger Alder Yarrow of Vinography.com will join JancisRobinson.com as a columnist, reporting on the American wine scene. The choice of Yarrow to help expand Robinson’s coverage of the American wine culture reflects the vibrancy of the wine blogging world, her appreciation of the growing universe of online wine voices and Yarrow’s impressive body of work and unique insights on American wine.

“Alder represents the best of the wine blogosphere”

Yarrow’s “Alder on America” column will debut at JancisRobinson.com on Wednesday, October 19 when he explores the impact of Robert Parker’s retreat from reviewing California wine and the appointment of Antonio Galloni as the Wine Advocate’s new California correspondent. Alder’s first column will be available free at JancisRobinson.com. Subsequent columns will be for subscribers to Robinson’s website.

“Alder represents the best of the wine blogosphere,” said Robinson. “His writing at Vinography.com is refreshing, thoughtful, objective and literate, qualities that have been justly rewarded by a large readership and six Wine Blog Awards.”

JancisRobinson.com was founded in 2000 with a subscription element, Purple pages, added in 2001. One of the few wine writers with a worldwide reputation, Robinson saw her website honored with the first-ever “Wine Website of the Year” award at the Louis Roederer Wine Writers Awards in 2010 and has members in 100 countries. JancisRobinson.com is updated daily, includes 60,000 wine reviews, and provides exclusive online access to the maps from The World Atlas of Wine and to the entire content of the Oxford Companion to Wine.

Yarrow began publishing his blog, Vinography, in 2004. Today, Vinography remains among the best read wine blogs and Yarrow has developed a reputation as an outstanding writer and commentator on wine and the business of wine.

“It’s an honor to write for one of the world’s most successful online wine publishing ventures and for Jancis, whom I deeply admire,” said Yarrow. “I think it’s also significant that Jancis looked to the blogosphere, as it gives important credibility not just to my work but to the writing that is being undertaken by wine bloggers everywhere.”

Note to Editors and Writers: Jancis Robinson and Alder Yarrow are available for interviews by contacting Tom Wark at the contacts listed below.