“Marvel’s The Avengers” Trailer Downloaded over 10 Million Times in First 24 Hours on iTunes Movie Trailers

Breaks Site’s Previous Most-Viewed Trailer Record

BURBANK, Calif.--(BUSINESS WIRE)--Marvel Studios announced today that the trailer for next summer’s most highly anticipated movie, “Marvel’s The Avengers,” has been downloaded over 10 million times in its first 24 hours on iTunes Movie Trailers (http://www.apple.com/trailers), shattering the most-viewed trailer record in the site's history.

The trailer, which debuted Tuesday, October 11, exclusively on iTunes Movie Trailers, gives fans a sneak peak at “Marvel’s The Avengers”—the Super Hero team up of a lifetime—based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.

The film unites the world’s greatest Super Heroes when Iron Man (Robert Downey, Jr.), Thor (Chris Hemsworth), Captain America (Chris Evans), The Incredible Hulk (Mark Ruffalo), Hawkeye (Jeremy Renner) and Black Widow (Scarlett Johansson) join S.H.I.E.L.D.’s Nick Fury (Samuel Jackson) to protect the world from the dangerously powerful villain, Loki (Tom Hiddleston).

An exciting event movie, packed with action and spectacular special effects, “Marvel’s The Avengers” is from Marvel Studios in association with Paramount Pictures, produced by Kevin Feige and directed by Joss Whedon from a screenplay by Joss Whedon.

“Marvel’s The Avengers” will be released on May 4, 2012.

About “Marvel’s The Avengers”:

Marvel Studios presents “Marvel’s The Avengers”—the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, and directed by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble in summer 2012.

“Marvel’s The Avengers,” is presented by Marvel Studios in association with Paramount Pictures, directed by Joss Whedon from a screenplay by Joss Whedon, is being produced by Marvel Studios' President, Kevin Feige, and executive produced by Alan Fine, Stan Lee, Jon Favreau, Patricia Whitcher and Louis D’Esposito. Marvel Studios’ Jeremy Latcham and Victoria Alonso will co-produce. The film will be released May 4, 2012.

About Marvel Entertainment:

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.