Cigna Announces National Sponsorship with DailyFeats

• Reaches and encourages individuals to be the best they can be
• Cigna sponsors five “feats” aligned with its health mission and furthers GO YOU brand campaign
• Cigna offers charitable donations to national organizations as reward options

BLOOMFIELD, Conn.--(BUSINESS WIRE)--Cigna announced today its national sponsorship of DailyFeats.com to encourage individuals to engage in whole person health and wellness efforts, from eating well and exercising, to giving back to communities or caring for friends and family. Cigna is DailyFeats’ exclusive health service sponsor, further supporting the company’s new brand message of GO YOU^SM by rewarding people for the positive daily activities they do to improve their lives.

“We believe in celebrating individuality and supporting the small positive steps we can all take towards a happier and healthier life. That is why our partnership with DailyFeats is such a natural fit.”

“Our relationship with DailyFeats reinforces our commitment to help individuals realize their full potential and be the best person they can be,” said Bert Scott, president, U.S. commercial markets, Cigna. “We believe in celebrating individuality and supporting the small positive steps we can all take towards a happier and healthier life. That is why our partnership with DailyFeats is such a natural fit.”

Available free at dailyfeats.com for web, iPhone and Android users, DailyFeats guides people in doing small but significant actions, or "feats," that can add up to big change. Along the way, people earn points, can share with friends, and treat themselves to real-life rewards, motivating them to do something good -- every day.

“Doing good” is further extended via donations from Cigna to national charitable organizations. Instead of “cashing-in” points for a rewards card, individuals can instead use their points to make a donation from Cigna to charitable organizations. Donations to the charity are based on the points given by DailyFeats users to the particular organization. The charities that will be available for donations include:

• American Heart Association
• Juvenile Diabetes Research Foundation
• P2V
• Prevent Cancer Foundation

As a national sponsor, Cigna also has five branded “feats” aligned with its new GO YOU brand campaign and its goals to improve health and help individuals reach their full potential. The five Cigna feats are:

• Eat fruits and vegetables
• Work out
• Play with your kid
• Hit a personal best
• Be true to yourself

"As partners, Cigna and DailyFeats will encourage people and families to embrace their best, true self -- to be healthy, confident, and happy,” said Morley Ivers, president & chief operating officer of DailyFeats. “This partnership enables us to pursue our shared vision of creating meaningful, positive change, and impacting countless lives across the country."

Individuals may go to cigna.dailyfeats.com to sign up for the program and start rewarding themselves for good things they do every day.

About Cigna

Cigna (NYSE: CI) is a global health service and financial company dedicated to helping people improve their health, well-being and sense of security. Cigna Corporation's operating subsidiaries in the United States provide an integrated suite of health services, such as medical, dental, behavioral health, pharmacy and vision care benefits, as well as group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions and has approximately 66 million customer relationships throughout the world. All products and services are provided exclusively by or through such operating subsidiaries and not by Cigna Corporation. Such operating subsidiaries include Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. To learn more about Cigna^®, visit www.cigna.com. To sign up for email alerts or an RSS feed of company news, log on to http://newsroom.cigna.com/rss. Also, follow us on Twitter at @cigna, visit Cigna’s YouTube channel at http://www.youtube.com/cigna and listen to Cigna’s podcast series with healthy tips and information at http://www.cigna.com/podcasts or by searching "Cigna" in iTunes.

About DailyFeats

DailyFeats helps you do good things. Available free at dailyfeats.com for web, iPhone and Android, DailyFeats guides you in doing small but significant actions, or "feats", that add up to a big change . Along the way, you'll earn points, share with friends, and treat others to resolute rewards, motivating you to go do good. Our purpose is to make positive actions part of daily life, by helping people celebrate their feats and reach their potential every day.