VirtualPiggy Now Available to Merchants on eBay’s Magento Platform

PHILADELPHIA--(BUSINESS WIRE)--Virtual Piggy, Inc. (OTCBB: VPIG) today announced that they have completed the integration of VirtualPiggy into eBay’s Magento platform. The Magento platform is part of the X.Commerce framework from eBay. The thousands of merchants who currently use the X.Commerce framework will now have access to VirtualPiggy.

“We are excited to announce that we have completed the integration of VirtualPiggy into eBay’s premier ecommerce platform”

“We are excited to announce that we have completed the integration of VirtualPiggy into eBay’s premier ecommerce platform,” said Dr. Jo Webber, Chairman of VirtualPiggy. “This integration allows the thousands of merchants currently on Magento to easily provide secure parent-approved purchasing capability to the youth market.”

About Virtual Piggy, Inc.

Virtual Piggy, Inc. delivers a technology platform designed for the management of the Under 18 age group in the global online market. The Virtual Piggy technology enables online businesses to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy technology enables the Under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. VirtualPiggy is a Paypal Partner.

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, and other factors disclosed in our annual report on Form 10-K for the year ended December 31, 2010 and other filings with the SEC. We undertake no obligation to revise or update any forward-looking statements for any reason.