MINNETONKA, Minn.--(BUSINESS WIRE)--UnitedHealthcare is renewing it sponsorship of the educational television program, Sesame Street, to support programming aimed at helping children live healthier lives.
This sponsorship continues UnitedHealthcare’s Healthy Habits for Life partnership with Sesame Workshop that began last year with the creation of a bilingual (English and Spanish) educational outreach program called Sesame Street Food for Thought: Eating Well on a Budget™. This initiative aims to help families, with children ages two to eight, make food choices that are affordable and nutritional, and that set the foundation for lifelong healthy habits. UnitedHealthcare also supports Sesame Street’s Lead Away and A is for Asthma initiatives.
Season 42 launched Sept. 26 on PBS KIDS. A one-hour special, featuring Brad Paisley and Kimberly Williams, will air Sunday, Oct. 9, at 7 p.m. (check your local listings).
“UnitedHealthcare shares Sesame Street’s passion for encouraging kids to be healthy. We are proud to continue supporting programming that reinforces healthy messaging and broadens the reach of nutritional information to families and children who need it the most,” said Russell C. Petrella, Ph.D., president of UnitedHealthcare Community & State, the country’s largest Medicaid managed care company.
With more than 2 million children members, UnitedHealthcare Community & State is the largest managed care company in an expanding market of 30 million-plus children in Medicaid and related programs. UnitedHealthcare Community & State improves children’s health through population-specific outreach, health education and clinical programs and expands health care access to underserved communities. UnitedHealthcare partners with leading organizations, such as National 4-H Council, as well as Sesame Workshop, to help reach children and youth in innovative ways and empower them to live healthier lives.
About Sesame Workshop
Sesame Workshop is the nonprofit
educational organization that revolutionized children’s television
programming with the landmark Sesame Street. The Workshop
produces local Sesame Street programs, seen in over 150
countries, and other acclaimed shows, including The Electric Company,
to help bridge the literacy gap. Beyond television, the Workshop
produces content for multiple media platforms on a wide range of issues
including literacy, health and military deployment. Initiatives meet
specific needs to help young children and families develop critical
skills, acquire healthy habits and build emotional strength to prepare
them for lifelong learning. Learn more at www.sesameworkshop.org.
About PBS KIDS
PBS KIDS, the number one educational media
brand for children, offers all children the opportunity to explore new
ideas and new worlds through television, online and community-based
programs. Each quarter, more than 27 million viewers watch PBS KIDS on
television. PBSKIDS.org, the number one kids’ entertainment site for
free video streaming, attracts more than 10 million unique visitors per
month (Nielsen, NTI Q42010; comScore Video Metrix; Google Analytics).
For more information on specific PBS KIDS programs supporting literacy,
science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on
Twitter and Facebook.
About UnitedHealthcare
UnitedHealthcare is dedicated to
helping people nationwide live healthier lives by simplifying the health
care experience, meeting consumer health and wellness needs, and
sustaining trusted relationships with care providers. The company offers
the full spectrum of health benefit programs for individuals, employers
and Medicare and Medicaid beneficiaries, and contracts directly with
more than 650,000 physicians and care professionals and 5,000 hospitals
nationwide. UnitedHealthcare serves more than 38 million people and is
one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified
Fortune 50 health and well-being company.