TomTom Introduces LIVE Services and HD Traffic Service to Canada

CONCORD, Mass.--(BUSINESS WIRE)--TomTom today announced the launch of LIVE services for the Canadian market with the introduction of the connected GO LIVE 1535 M. The GO LIVE 1535 M combines the most comprehensive road and traffic information from TomTom HD Traffic with access to real-time information through travel-related apps. These new features will give people in cars the information they need on a dedicated device designed to offer the best navigation experience.

“We are excited to introduce our connected navigation solutions to Canadian drivers”

As a connected device, the new TomTom GO LIVE saves people time on their commute, money on gas and helps alleviates stress by continuously monitoring and rerouting drivers based on current traffic conditions. TomTom HD Traffic provides the most accurate reporting available by capturing more of the actual traffic jams than ever before. Additionally, TomTom HD Traffic processes traffic conditions for all major and secondary roads within the Canadian road network and proactively delivers real-time traffic updates to devices every two minutes.

“We are excited to introduce our connected navigation solutions to Canadian drivers,” said Tim Roper, President, TomTom, Inc. “By giving people the most up-to-date traffic details as well as relevant local content provided by travel apps, TomTom is bringing a new level of connectivity to drivers by providing information in the most effective platform available.”

Using TomTom’s connected LIVE travel apps, individuals can access Yelp^®, TripAdvisor^®, Expedia^® and Twitter for the information they need while on the road. With these apps, users can read restaurant reviews, find hotel availability or automatically tweet their arrival time without ever leaving the car. Additionally, they’ll have access to weather forecasts and Google Local Search.

Features Overview

Intuitive Voice Recognition with one-step address entry
Bluetooth Hands-Free Calling^*
Integrated Mount with flip-screen
Crisp, sharp graphics and intuitive user menus
Expanded driving view on 5” touch screens
Spoken Street Names
Advanced Lane Guidance
Maps of US, CAN and MEX
Lifetime Map Updates** (varies by model)
TomTom LIVE Services bundle, including TomTom HD Traffic (available in country of purchase)
Branded Travel apps from Yelp, TripAdvisor, Expedia, Twitter and Google
Other TomTom Apps like Weather Forecasts

Availability and Pricing

The TomTom GO LIVE 1535 M will be available at retail stores and from online retailers in October 2011. Pricing starts at $269 CAD MSRP. A free 12-month subscription*** of LIVE services will be available with each purchase.

The new GO devices will be available at Best Buy, Future Shop, Rogers Stores and other retailers nationwide.

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About TomTom

Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of in-car location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has over 3,500 employees and sells its products in over 40 countries.

Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning HD Traffic™.

For the world’s most up-to-date route planner, including live traffic information please visit www.tomtom.com/livetraffic

For further information, please visit www.tomtom.com

To learn more, follow us at www.twitter.com/tomtomcanada.

*Compatible mobile phone required

^{* *}End users may receive up to four non-transferable map data updates per year until the product’s useful life expires or TomTom no longer receives map updates from its suppliers, whichever is shorter. Lifetime Maps available for US, CAN and MEX only. Details and terms at www.tomtom.com/legal.

*End users will receive non-transferable traffic data through the length of their subscription, or until TomTom no longer receives traffic updates from its suppliers, whichever occurs first. Details and terms at www.tomtom.com/legal.