CORRECTING and REPLACING Practically Green Launches Suite of Digital Tools to Help Sustainability Professionals Engage Employees and Customers in Healthy Green Actions

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Please replace the release with the following corrected version due to multiple revisions.

“Organizations have been struggling with how to inspire people to participate in their sustainability programs in a way that’s engaging, measurable and scalable”

The corrected release reads:

PRACTICALLY GREEN LAUNCHES SUITE OF DIGITAL TOOLS TO HELP SUSTAINABILITY PROFESSIONALS ENGAGE EMPLOYEES AND CUSTOMERS IN HEALTHY GREEN ACTIONS

With SXSW Eco Challenge debut, Practically Green for Business adds mobile solution

Practically Green™, the award-winning company that uses gamification and the social web to motivate people to make healthy green changes at home, at work and in their community, today announced the launch of Practically Green for Business, a configurable version of its sustainability engagement platform that can power an organization’s employee and customer sustainability initiatives.

"Organizations have been struggling with how to inspire people to participate in their sustainability programs in a way that’s engaging, measurable and scalable,” said Susan Hunt Stevens, founder and CEO of Practically Green. "Most are still relying on old world tactics – seminars, recycling days, or workbooks – to educate and motivate people to take action. Our platform enables an organization to leverage what’s really working – the transparency of social networks and game mechanics – so that people not only love participating in the program, but the organization can deploy it broadly and see collective impact in real time.”

Practically Green for Business

Practically Green for Business leverages the deep consumer digital expertise from its free website, practicallygreen.com, and adds in a suite of choices to tailor the platform for use in an organization. Licensors can take advantage of several options, including:

Creating customizable groups and sub-groups with employees, customers or fans
Adding targeted actions for participants to take, aligned with corporate sustainability goals
Launching customized badges that inspire users to take specific actions and earn recognition
Integrating existing benefits or rewards and recognition programs

"At EnerNOC, we're all about using real-time data to impact real-world change. Practically Green's web-based dashboards help our employees keep track of their sustainability efforts, and we love being able to measure our impact online." said Sarah McAuley, Director of Communications at EnerNOC (Nasdaq: ENOC), a demand-management company.

Practically Green’s tools have been lauded by industry thought leaders in both the technology and sustainability space. Gabe Zichermann, founder of gamification.co, noted that “Practically Green’s work is fascinating, and ground-breaking. They are a first-class example of how companies are using gamification to drive real-life behavior change.” Jeffrey Hollender, founder of Seventh Generation and the American Sustainable Business Council, is an advisor to the company and said, “By bringing best-in-class interactive technology to the challenge of personal sustainability, Practically Green is moving the entire sustainability movement forward. It’s been truly exciting to be involved.”

Practically Green’s New Mobile Platform Powers SXSW Eco Challenge, October 4-6

Practically Green’s new mobile solution was unveiled today at the inaugural SXSW Eco Conference, October 4-6 in Austin, TX. Powering the Eco Challenge, integrated into the event’s official SXSW mobile app, Participants in the SXSW Eco Challenge are encouraged to take actions to lighten their travel footprint and the app helps attendees discover eco-friendly places and choices in Austin. Attendees can see what actions other attendees are taking and even earn small prizes based on what they do. “SXSW is known for innovation, discovery and convergence, and partnering with Practically Green has helped us carry over these principles to our newest event, SXSW Eco. We're excited that our mobile app will now extend beyond the function of a planning tool into something that can instill a real social change,” said Val Link, head of sales and marketing for SXSW.

With the launch this week of the SXSW Eco Challenge, Practically Green now supports mobile, as well as web and Facebook programs.

The SXSW Eco mobile app is available on iPhone and Android smartphone devices.

About PracticallyGreen.com

Practically Green motivates people to adopt a healthier, greener lifestyle by making it easier and more fun to discover, try and share sustainable actions, products and services. Leading corporations, brands, and associations license and configure the company’s tools to power their own sustainability engagement initiatives. Individuals can use the tools for free at practicallygreen.com. Practically Green is based in Cambridge, MA and has been cited for both technology and social innovation, including being named a 2011 finalist for MITX's "Best Use of Gamification" and winning the 2011 William James Foundation Socially Responsible Global Business Plan Competition. For more information on licensing Practically Green’s digital tools, please visit http://practicallygreen.com/business.

Practically Green can be found at practicallygreen.com, on Twitter at www.twitter/practicallygrn, or on Facebook at www.facebook.com/practicallygreen.