NEW YORK--()--VideoHub, a division of Tremor Video, today made its full platform of video brand marketing tools and real-time analytics available to all marketers and agencies. With the launch of VideoHub for Advertisers and VideoHub Marketplace, Tremor Video now offers a comprehensive advertising platform that enables brand marketers and agencies to measure, track, report and deliver on the signals driving the performance of their video campaigns.
“In the absence of alternatives, the video advertising industry has focused almost exclusively on efficiency over effectiveness”
VideoHub launched with Tremor Video’s advertising and publisher partners in May of this year and now has more than 200 advertisers running campaigns through the platform. With the full launch, advertisers and agencies can license the VideoHub technology to view campaign performance and analytics across all of their video advertising buys, even those outside of the Tremor Video network.
With VideoHub for Advertisers, marketers and agencies can look at how their video campaigns are performing across all networks and publishers in real-time. For the first time, advertisers have access to unparalleled and sometimes surprising insight into brand performance metrics and the factors enhancing the brand, provoking viewer engagement and driving other key performance indicators.
VideoHub Marketplace provides early stage video advertisers with an easy-to-use, self-serve interface to buy video on the Tremor Video network and other inventory sources.
“In the absence of alternatives, the video advertising industry has focused almost exclusively on efficiency over effectiveness,” said Anthony Risicato, GM of VideoHub, a division of Tremor Video. “With VideoHub, we mine for answers to ‘why’ advertising performs the way it does. Our advertising partners are already uncovering surprising correlations between certain signals and brand performance, and that intelligence will grow exponentially as the platform evolves.”
VideoHub analyzes numerous video signals and determines which factors are the most important in delivering campaign success, with particular emphasis on the criteria that drive engagement and brand lift. In an effort to share the insights gathered from the nearly 1 billion streams running through the platform every month, the company recently launched a report that give marketers a snapshot of the video advertising industry.
The story was first reported in VideoNuze.
About Tremor Video
Founded in 2005, Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.
VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit videohub.tv