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September 30, 2011 09:00 AM Eastern Daylight Time 

Green Giant® Brings Family-Friendly Vegetable Sides to Meals

New Green Giant Valley Fresh Steamers™ Vegetables with Pasta

MINNEAPOLIS--(BUSINESS WIRE)--Pleasing your entire family just became an easy fix thanks to the latest additions in the Green Giant® Valley Fresh Steamers™ Vegetables lineup. Green Giant is introducing vegetables with pasta and sauce to their already convenient and tasty Valley Fresh Steamers frozen mixes portfolio, making meal time easier than ever.

“We were excited to implement feedback we received from our consumers. When we asked what they would like added to our delicious Valley Fresh Steamers frozen mixes, without hesitation they replied ‘pasta!’”

Now available in the freezer aisle, steam-in-the-bag Green Giant Valley Fresh Steamers Vegetables Macaroni and Cheese with Broccoli and Pasta and Vegetables with Alfredo Sauce help you bring family-friendly vegetable sides to dinner in less than seven minutes. With its fresh vegetables, mouth-watering sauces, and appetizing pasta, family members will definitely ask for this side over and over.

“The new Green Giant Valley Fresh Steamers Vegetables with pasta help make vegetables, a necessary addition to every dinner plate, convenient and tasty,” stated Yumi Clevenger-Lee, marketing manager for Green Giant. “We were excited to implement feedback we received from our consumers. When we asked what they would like added to our delicious Valley Fresh Steamers frozen mixes, without hesitation they replied ‘pasta!’”

About Valley Fresh Steamers

Valley Fresh Steamers frozen mixes let you steam vegetables in only four to seven minutes and are perfectly sauced. No messy pans to clean up as the sides include steam-in-the-bag technology, making it super convenient for mom.

New Green Giant Macaroni and Cheese with Broccoli (MSRP $2.39) and Pasta and Vegetables with Alfredo sauce (MSRP $2.39) are now available in the frozen aisle of grocery stores. A bag contains one to two servings.

About Green Giant

Green Giant’s love affair with vegetables started over 100 years ago in Le Sueur, Minnesota, where glaciers carved out some of the richest soil in the world. Today, Green Giant has fourth generation farmers who do little things that make a big difference. Like picking each crop at the peak of perfection and freezing it fast to lock in freshness. That’s how Green Giant makes their vegetables unforgettable. For more information, visit www.greengiant.com.

Contacts

Coyne PR
Courtney Rauch, 973-588-2106
crauch@coynepr.com
or
General Mills
Pam Becker, 763-764-2470
Pam.becker@genmills.com

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