Strategy Analytics: Apple iPad Captured 80 Percent of North America Tablet Market in Q2 2011

BOSTON--()--According to the latest research from Strategy Analytics, the Apple iPad captured 80 percent share of tablet shipments in North America during the second quarter of 2011. Apple has a tight grip on the American tablet market that Amazon and others will find hard, but not impossible, to break.

Alex Spektor, Senior Analyst at Strategy Analytics, said, “Apple completely dominates the North American tablet market, capturing 80 percent share of 7.5 million shipments during Q2 2011. Apple remains a long way ahead of its main rivals such as Motorola, Samsung, RIM, Asus and HTC. A combination of cool branding, user-friendly hardware, entertaining services and savvy retail distribution has made Apple a formidable market leader.”

Neil Mawston, Director at Strategy Analytics, added, “Provided the pricing, screen size and hardware design are right, Amazon can be one of the main challengers to Apple’s dominance. Like Apple, Amazon has a strong brand, compelling content, sophisticated billing systems and widespread distribution. In effect, Amazon’s new tablet product represents a good opportunity to place an Amazon shopping cart in the hands of American consumers, offering optimized access to purchasing digital content or physical goods from the Amazon online store.”

The full report, Global Tablet Vendor Market Share by Region: Q2 2011, is published by the Strategy Analytics Tablet & Touchscreen (TTS) service, details of which can be found here: http://tinyurl.com/3zs57yr.

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea and China. Visit www.strategyanalytics.com for more information.

Contacts

Strategy Analytics
USA Contact:
Alex Spektor, +1 617-614-0726
ASpektor@strategyanalytics.com
or
Asia Contact:
Thomas Kang, +82 10 2874 8133
TKang@strategyanalytics.com
or
Europe Contacts:
Neil Mawston, +44 1908 423 628
NMawston@strategyanalytics.com
or
Peter King, +44 1908 423 615
Pking@strategyanalytics.com

Release Summary

Apple iPad captured an impressive 80 percent share of the North America tablet market in Q2 2011. Amazon may soon represent a credible challenger to Apple's dominance.

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Contacts

Strategy Analytics
USA Contact:
Alex Spektor, +1 617-614-0726
ASpektor@strategyanalytics.com
or
Asia Contact:
Thomas Kang, +82 10 2874 8133
TKang@strategyanalytics.com
or
Europe Contacts:
Neil Mawston, +44 1908 423 628
NMawston@strategyanalytics.com
or
Peter King, +44 1908 423 615
Pking@strategyanalytics.com