SAN MATEO, Calif.--(BUSINESS WIRE)--Keynote Competitive Research, the industry analysis group of Keynote Systems (NASDAQ:KEYN), announces that it is the exclusive mobile performance data provider for Internet Retailer’s 2012 Mobile Commerce Top 300, which for the first time ranks the leaders in the retail, ticket and travel industries based on their annual mobile commerce sales for 2011.
This exclusive mobile performance data partnership between Keynote and Internet Retailer first developed in September of 2010 to deliver weekly competitive data on 30 commerce websites as experienced on popular smartphones, publishing average download time and site availability through Keynote’s Mobile Commerce Performance Index.
“As smartphones and tablets become an everyday tool for consumers, there is increasing focus on delivering high quality user experiences across all popular mobile devices,” said Bill Siwicki, managing editor, Mobile Commerce at Internet Retailer. “Understanding the performance standards and the tools available to improve are essential for companies looking to grow their mobile business. With the 2012 Mobile Commerce Top 300, we are setting a bar for the industry and providing details that commerce websites need to stay competitive as mobile becomes prevalent.”
Performance Methodology for the 2012 Mobile Commerce Top 300
The Mobile Commerce Top 300 features data developed and measured exclusively by Keynote on the speed, availability and consistency of leading mobile commerce sites. The data was collected over one week using Keynote’s commercially available mobile monitoring service, Mobile Web Perspective™ (MWP), from two locations, New York and San Francisco. Keynote monitored the websites’ homepage URLs from the iPhone 4 and the Motorola Droid X, covering two leading carriers (AT&T and Verizon) and operating systems (iOS and Android).
Free Offer for Retailers
Keynote and Internet Retailer have heightened the industry’s awareness of the mobile commerce user experience. Many retailers recognize that mobile web performance improvements are required for m-commerce to evolve, and Keynote is providing the industry with data to understand where improvement is needed. Retailers featured in the 2012 Mobile Commerce Top 300 are invited to work with Keynote to take the first steps in improving their performance for next year’s publication. Keynote is offering the retailers in the guide seven days of free mobile web monitoring from multiple smartphones and locations, a personal data review with a member of the Keynote team, and free tools to test and optimize mobile websites. Keynote’s goal is to teach the industry proven practices in improving mobile website performance so that concerned companies can take large steps forward in next year’s performance results. For more information on the offer signup online: www.keynote.com/MC2012.
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About Keynote
Keynote Systems (NASDAQ:KEYN) is the global leader in Internet and mobile cloud monitoring. We provide companies with solutions for continuously improving the online experience. Founded in 1995, Keynote delivers testing, monitoring and measurement products and services for any enterprise including online portals, e-commerce sites, B2B sites, mobile operators and mobile infrastructure providers. Keynote products and services help companies improve customer experience in four areas: Web performance, mobile quality, streaming and real user experience testing.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading on-demand infrastructure of over 3,000 measurement computers and mobile devices in over 240 locations around the world. Keynote's 2,800 customers represent top Internet and mobile companies including American Express, AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, SonyEricsson, T-Mobile and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 1-800-KEYNOTE.
Keynote®, DataPulse®, CustomerScope®, Keynote CE Rankings®, Keynote Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote Traffic Perspective®, Keynote WebEffective®, The Internet Performance Authority®, MyKeynote®, SIGOS®, SITE®, Keynote™, The Mobile & Internet Performance Authority™ and Keynote FlexUse™ are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2011 Keynote Systems, Inc.