Plimus Puts Focus on South America and Young Shoppers With Payment Methods Offered in New Release

Plimus Version 1.34 Continues Focus on Features for Enhanced Sales Conversions

FREMONT, Calif.--(BUSINESS WIRE)--Plimus, Inc., the leader in hosted e-Business digital commerce solutions, today announced the immediate availability of Version 1.34 of the Plimus e-Commerce Platform. Along with other enhancements to system flexibility and functionality, the new release offers sellers the option to offer three additional payment methods popular in Europe (PaySafe and Wallie Card) and Brazil (Boleto Bancario). Each holds key appeal in select geographies and shopper profiles.

“Raising average order value and increasing sales for our vendors is a continuing focus for us when we consider enhancements to the core Plimus platform. It is the reason why more and more vendors chose Plimus, and the features included in this release are no exception to that focus”

Boleto Bancario is an offline payment method that is extremely popular in Brazil and will improve shopper conversion levels in this fast-developing economy; PaySafe Card is popular across Europe and Argentina, while Wallie Card has developed a strong following with younger shoppers purchasing online games in Europe but is also used in the United States, Canada, Mexico and Argentina.

“Raising average order value and increasing sales for our vendors is a continuing focus for us when we consider enhancements to the core Plimus platform. It is the reason why more and more vendors chose Plimus, and the features included in this release are no exception to that focus,” said Charles Born, vice president and head of marketing at Plimus.

Included in the release are such new features as Dynamic Product Naming to support seasonal product pricing and marketing campaigns that improve penetration, additional foreign language support for increasing shopper conversion and additional customization enhancements that power new capabilities for dynamic subscriptions and subscription billing to improve sales conversions.

About Plimus

Plimus, Inc. is a global e-Commerce hosted solutions provider, building and managing online businesses for thousands of software publishers, Web hosting companies, and online retailers. Plimus offers an easy-to-implement, configurable e-Business platform allowing companies to grow their e-Commerce business worldwide by marketing, selling and distributing digital goods and services online. The company's award-winning e-Commerce Application and Buy Anyware API are flexible, hosted, and complete applications that uniquely span the entire e-Commerce lifecycle and are connected to a large global affiliate network. Plimus helps companies and publishers of all sizes maximize online revenues and reduce the costs and risks of running an e-Commerce operation.