NEW YORK--()--Advertising Week, the world’s largest annual gathering of advertising, marketing and media industry leaders, returns to New York City, October 3 - October 7 with its annual program of thought- leadership seminars and marquee special events that are synonymous with The Week.
The thought leadership program is centered in Advertising Week’s “Times Square Hub” with headquarters at the Times Center and seminars in adjacent venues including BB Kings, Thomson Reuters and the near-by PricewaterhouseCoopers Building on 42nd street & Madison Avenue.
Seminar content blocks and highlights include the Fast Company Talent Summit, Forbes Economic Forum and other content developed exclusively for Advertising Week with such diverse media partners as Bloomberg, BuzzFeed, The Financial Times, MSNBC, The New York Times, Univision, Variety and Wired.
CMO’s from such companies as Delta Airlines, GE, L’Oreal, Panasonic, Pepsi & Time Inc. pepper the program along with top brass from such industry pace setters as AOL, AT&T, Bravo, Clear Channel, Electronic Arts, Facebook, Google, Groupon, The Huffington Post, Microsoft, Myspace, Procter & Gamble, Unilever and Zappos.
New corporate and media partners for 2011 include: MicroStrategy, Millennial Media, MySpace, NCC, Univision, LinkedIn, Thomson Reuters, Demand Media, Time Warner Cable, Aurasma, Delta Airlines, Efficient Frontier, Foursquare, Kontera, Criteo and Chegg. Returning partners include AOL, AT&T Adworks, Bloomberg, Electronic Arts, Facebook, Fast Company, Google, MDC Partners, Microsoft, Say Media, Panasonic & PricewaterhouseCoopers.
Select program highlights during The Week include:
- An Advertising Week Leadership Breakfast series led by Clear Channel, featuring industry visionary, Bob Pittman; NBCU which enjoins Andrea Mitchell with Andy Cohen and Sarah Jessica Parker; MSNBC Digital Network featuring Brian Williams and Univision with special guest, New York Yankees legend, Bernie Williams
- Al Jazeera, Change.org, Crowdrise and Purpose on how social media is fueling social change
- American Express, Tribeca Films and film maker Ed Burns on how technology is re-shaping the craft
- A series of seminars from Univision and The Vidal Partnership on the evolution of the general market
- The return of the Advertising Week Trust Forum presented in partnership with Unit 7
- PricewaterhouseCoopers, CBS Sports, Turner and Coke on the unique collaboration surrounding the NCAA
- A full day of the future of magazines, newspapers, radio curated by Targetcast and an extended “TV 2020” block
- A special Fast Company one-on-one with Publicis Groupe Chairman & CEO, Maurice Levy
More than 30 trade associations stage seminars and special events during The Week as well.
Among these programs are:
- AAF Mosaic Awards, which expands once again in 2011
- Advertising Club of New York’s annual kick-off luncheon, which this year honors Feeding America
- Art Director’s Club hosts “Operation inspire” in partnership with the VCU Brandcenter
- GLAAD’s Amplifier Awards – Celebrating fair, accurate and inclusive representations of the LGBT community throughout the advertising, marketing and public relations industries.
- IAB’s annual MIXX Conference featuring top industry thought leaders & the MIXX Awards honoring digital’s best
- NYMRAD “Listen” featuring Facebook co-founder, Chris Hughes, Twitter co-founder, Biz Stone, and an all-star roster of radio personalities including Steve Harvey, Nick Cannon, Stephen A. Smith, Keith Sweat and Curtis Sliwa
- Radio Advertising Bureau’s Radio Mercury Awards – Celebrating its 20th anniversary, it’s the only major awards competition solely devoted to radio creative, topped by the highly-coveted $100,000 Best of Show Award
And, Advertising Week is particularly pleased to welcome back the MPA which is hosting AMC, the Magazine Media Conference featuring such thought leaders as Tony Hsieh, CEO of Zappos, immediate past and present CMOs of Procter & Gamble, Jim Stengel and Marc Pritchard and Terry Lundgren, Chairman, President & CEO of Macy’s.
Organizing Committee members staging seminars during The Week include the 4A’s, Ad Council, ARF, ANA, AWNY, CIMM, MMA, NARC, PPAI, and TVB.
Those wishing to attend Advertising Week 2011 can register now as Delegates or Super Delegates at www.advertisingweek.com. Delegates may attend a broad array of seminars at The Times Center, The Thomson Reuters Building, the Pricewaterhouse Coopers Auditorium and B.B. Kings Blues Club & Grill. Also back again for 2011 is the Super Delegate program which gains credentialed entry to special Advertising Week events including:
- Myspace Amp’d Up! Opening night concert at the Best Buy Theater, with an introduction from Justin Timberlake
- Say Media’s Battle of the Ad Bands
- Microsoft Live! featuring a performance by TV On the Radio at Terminal 5
- The GenerationNext Wrap party presented in partnership with MicroStrategy & LinkedIn featuring DJ Questlove of The Roots.
- Nightly AT&T Adworks Connects networking events at the Aspen Social Club
For additional information on the week or to register as a Delegate or Super Delegate please visit: www.advertisingweek.com. The complete calendar for The Week is up and is updated frequently as content is added.
About Advertising Week:
Since its creation in 2004, Advertising Week has drawn hundreds of thousands of participants from around the world to New York City for a week long think-tank comprised of over 200 different distinct programs that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries.
For more information or to register for media credentials visit www.advertisingweek.com.