AmazonLocal Coming to Kindle with Special Offers

SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN) – Kindle and Kindle 3G with Special Offers are already the bestselling Kindles, and customers report that they love the money-saving special offers. Today, Amazon.com, Inc. announced that Kindle and Kindle 3G with Special Offers customers will soon start receiving special offers from AmazonLocal on their Kindle screensavers when they aren’t reading. AmazonLocal on Kindle with Special Offers is launching in New York City and expanding to all AmazonLocal cities later this year.

“Since we introduced special offers and lowered the price of Kindle to $114 and Kindle 3G to $139 earlier this year, customer response has been overwhelmingly positive – these quickly became our bestselling Kindles”

“Since we introduced special offers and lowered the price of Kindle to $114 and Kindle 3G to $139 earlier this year, customer response has been overwhelmingly positive – these quickly became our bestselling Kindles,” said Jay Marine, Director, Amazon Kindle. “Customers tell us they love the new lower price for Kindle and the money-saving special offers that display when they aren’t reading. We think customers are going to be thrilled with this new, convenient way to take advantage of AmazonLocal deals – you can view, purchase, and redeem the deals using only your Kindle – no computer, no printer, no hassle.”

Upcoming AmazonLocal deals for New York City Kindle customers in Downtown, Midtown, Uptown (including the Upper East Side and Upper West Side) and Brooklyn include:

$7 for a one-hour bike rental in Central Park ($15 value)
$5 for $10 at Dangerfield’s Comedy club
$59 for one month unlimited yoga classes at Bikram Yoga Grand Central ($180 value)
$5 for $10 worth of ice cream and ice cream cakes at Coldstone Creamery
$45 for lunch at City Winery ($98 value)

Customers can view their city’s AmazonLocal deals and purchase the deal directly from their Kindle, without re-entering account or credit card information. Once a customer purchases a deal, they will receive a voucher directly on their Kindle’s home screen. Customers can redeem their purchase by simply showing this voucher on their Kindle to the local merchant or by bringing in a printed copy. Customers can print a copy of the voucher by visiting www.local.amazon.com/purchases.

The functionality for receiving AmazonLocal deals on Kindle with Special Offers will be delivered as part of a software update for latest generation Kindles in the coming weeks. To learn more about AmazonLocal, go to www.AmazonLocal.com. Kindle with Special Offers for only $114 and Kindle 3G with Special Offers for only $139 are available for immediate shipment at www.amazon.com/kindle.

For images of AmazonLocal deals on Kindle with Special Offers, visit www.amazon.com/pr/kindleimages.

About AmazonLocal

AmazonLocal, launched in 2011, is a new local deals website offering savings of up to 75 percent off products and services at restaurants, spas, fun events and more. AmazonLocal is now available in 44 locations, including New York City, Chicago, Los Angeles, San Francisco, Miami and Seattle, across 15 states (Alabama, California, Florida, Idaho, Illinois, North Carolina, New York, Texas, Virginia and Washington State). Customers across the country will find deals sourced through our strategic relationship with LivingSocial, as well as directly by AmazonLocal in select markets. Anyone can go to AmazonLocal.com and sign up to be notified when AmazonLocal is available in their area. Amazon Local is operated by Amazon Local LLC.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers, Kindle 3G with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G, Kindle 3G with Special Offers and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.