LONDON--()--SSP and the Montreux Experience SA have agreed an exclusive ten year deal to open a number of Montreux Jazz Cafés at travel locations across the world. Ten new outlets are expected to open during the duration of the contract.
Commenting on the deal, SSP CEO Andrew Lynch said; ‘The Montreux Jazz Café has proven ideally suited to the travel market. Offering a great menu served in an exciting and entertaining environment, it’s the perfect place to spend some time before a flight.’
Montreux Jazz Festival founder Claude Nobs believes that SSP’s ability to take great brands and turn them into popular and commercially successful operations in the demanding travel environment makes it the best choice of partner for this venture. ‘The reputation of our brand is of crucial importance to us at the Fondation du Festival de Jazz de Montreux. SSP has demonstrated it can present our brand in a way that enhances that reputation, bringing the thrill of the Festival to an even greater audience.’
This latest agreement follows the successful operation of the existing Montreux Jazz Cafés at two of the world’s leading airports and the announcement of the plan to open a third later this year.
The first Café opened at Geneva airport in 2008, and quickly established a reputation as not only a great restaurant, but also a venue for music fans. During the Festival, travellers visiting the Café are able to watch concerts just a few days after they have taken place at the Stravinski Auditorium or the Miles Davis Hall. The Café also hosts a number of live music events throughout the year. The Café at Geneva serves a high quality casual dining menu developed in partnership with leading Swiss chef Gilles Dupont, and incorporating signature dishes inspired by Claude Nobs’ favourite artists and their best known work. These include the BB Burger and Ella’s Cheesecake.
In May 2010, the first Australian Montreux Jazz Café opened at Sydney Airport. It follows the same winning formula as the original outlet in Geneva, offering a menu specially developed to appeal to the local market.
The Montreux Jazz Café will also be making another appearance in Switzerland where it will be one of the brands that will feature at the newly refurbished Pier B of Zurich Airport. The new Café will officially open on November 22nd this year.
Editor’s notes:
About SSP
SSP is the leading dedicated operator of food and beverage brands in travel locations, operating restaurants, bars, cafes, food courts, lounges and convenience stores in airports, train stations, motorway service stations, shopping malls, conference centres and other leisure locations. With a heritage stretching back over 60 years, today SSP has 30,000 employees, serving over a million customers every day. It has business at over 140 airports and over 250 rail stations, and operates more than 2,100 units in 30 countries around the world.
SSP operates an extensive portfolio of over 200 international, national, local and speciality brands. These include Upper Crust, Starbucks, Caffè Ritazza, Burger King, M&S Simply Food, Bonne Journée, Pizza Hut, Caviar House & Prunier, and leading Japanese noodle brand Ajisen Ramen as well as stunning bespoke concepts such as the Montreux Jazz Café in Geneva and Sydney and the Bambini Wine Room in Sydney. Its brand portfolio is tailored for each specific location, depending on variables such as passenger profile, consumer need states, location type, size and design.
About The Montreux Jazz Festival
Founded by Claude Nobs in 1967, over the years the Montreux Jazz Festival has become an un-missable event for music fans in Switzerland and around the world. Its stages have been graced by all of music’s greats, from Miles Davis to Ray Charles and from David Bowie to Prince. Whereas Jazz constitutes the Festival’s historic core, other styles of music were quickly integrated into the Festival, bound together by a common thread of mutual curiosity and enthusiasm. Having made its reputation with its ambitious programming choices, the Montreux Jazz Festival offers musicians an ideal platform and an intimate setting for the duration of its two weeks.
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