Alfalak Invests USD250,000 for PHXX’s OTT Video Platform to Support New Media Demands

DUBAI, UAE--(BUSINESS WIRE)--PHXX, a platform development company with expertise in over-the-top video (OTT), new media, and gaming services, recently received funding to further enhance their ReachOTT platform.

Alfalak Electronic Equipment & Supplies Co., a leading provider of technology-based end-to-end solutions in the Middle East, has invested $250,000 into PHXX to support this OTT initiative.

PHXX developed the ReachOTT platform to provide multiple media solutions for telecommunication companies (telcos) wanting to expand their offerings to consumers. PHXX provides the integrated framework for telcos to run their OTT video solution. Through this technology, PHXX supports multi-screen content delivery for TVs, tablets, smart phones, and PCs around the world.

Alfalak, a hardware integrator which has heavily invested in the success of OTT in the MENA region, will leverage the growing OTT interest to provide consumers in the Middle East with content and easy to use applications across a variety of mediums.

Ahmed Ashadawi, CEO and President of Alfalak said: “We are excited to see the growth of OTT technology in the Middle East. This region presents many opportunities for new media development, and we are glad to support PHXX in providing the needed OTT platform and other front end solutions. We will continue to monitor trends in this area and remain dedicated to providing the needed services to address the changing needs of our clients in the Middle East."

CEO and President of PHXX Shane Robinett said, “Our focus has been on the OTT marketplace for a while now and this investment will help us continue this initiative. The OTT sector continues to grow, and we can provide the technology that is necessary to meet new media demands. We continue to adapt our business to the growing needs of communication firms around the world, and our ReachOTT Platform is just one of the ways we are meeting these needs.”

In addition to its ReachOTT Platform, PHXX offers other front end solutions and applications for telcos to deliver OTT and IPTV. The company is currently gearing up to showcase these products at IBC in Amsterdam beginning September 9.

For more information about PHXX, visit http://www.phxx.com.

About PHXX

PHXX is a Central Florida-based platform development firm focused on the delivery of New Media solutions. PHXX has been a successful enterprise since 2004 and has continued to expand and update their role in the media and technology markets. PHXX’s main interests are focused on the successful deployment of video-on-demand (VOD) and over-the-topology (OTT) solutions, media portal production and management, and online gaming portal services. These services, utilized as both a package or as one unique solution, are assisting telecommunication companies, among other industries, around the globe. For more information about PHXX visit http://www.phxx.com, follow us on Twitter at @PHXX and connect with us on LinkedIn.

About Alfalak

Alfalak Electronic Equipment & Supplies Co. is a leading information and communications technology solutions provider with 30 years of experience in the Middle East Markets. Through partnerships with technology leaders such as Microsoft, Oracle, HP, Blue Coat and SAS the company offers end-to-end solutions spanning everything from Systems Consulting and Deployment, System Integration and Data Networking and IPTV to Computer Supplies and Accessories, e-Business Solutions and Workforce Resources. ALFalak consistently ranks among Saudi Arabia’s top 100 corporations.

For more information about alfalak visit Alfalak http://www.alfalak.com, follow us on Twitter at @alfalak and connect with us on LinkedIn and facebook.