BURLINGTON, Mass.--(BUSINESS WIRE)--There will be a new twist to home décor this fall as SCOTTIES Facial Tissue launches “The Laura Ashley Collection”. This exclusive line will combine SCOTTIES Softest Ever Ultra Facial Tissue with signature prints from Laura Ashley, one of the world’s most loved fashion and home furnishings brands. The new packaging has been designed with signature Laura Ashley prints with which the brand is synonymous. The SCOTTIES Laura Ashley Collection will be available exclusively at Target beginning in September.
“Research shows that consumers care about the design of a facial tissue box just as much as they care about the quality of the product inside” says Joe Richards, Director of Marketing for SCOTTIES. “When we asked consumers what design brand they would like to see created as a tissue box, Laura Ashley was at the top of the list.”
These new Fall designs are the first to emerge from SCOTTIES multi-year, exclusive agreement with the global fashion and home décor giant. With consumer awareness levels of the Laura Ashley brand of 88% (2009 Zoomerang Brand Survey), SCOTTIES is offering consumers a unique opportunity based on extensive research. “We’re combining our Ultra Premium Tissue with the distinctive look of a well known global design leader to offer consumers a product that is like no other in its category,” says Richards.
With a successful launch of the Laura Ashley Collection at Target, SCOTTIES will expand the design portfolio in 2012, with plans for retail expansion across the United States.
About SCOTTIES Facial Tissues
Considered one of the top facial tissue manufacturers in the United States, SCOTTIES Facial Tissues is owned by Irving Tissue, Inc. a Canadian-based and family owned company committed to managing its operations in an environmentally sustainable and socially responsible manner. For more information about SCOTTIES Facial Tissues and it’s Tree Planting Promise, please visit www.scottiesfacial.com.
About Laura Ashley
Laura Ashley, Inc., headquartered in Fort Mill, S.C., is the exclusive licensing arm of the Laura Ashley brand name in North and South America. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley has more than 39 licensed product lines in North and South America, ranging from women’s fashion and accessories, children’s apparel, craft and sewing products, and a variety of home furnishing and accessories. For additional information visit www.lauraashley-usa.com.
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