PISCATAWAY, N.J.--(BUSINESS WIRE)--Now in its second year of integrating the Apple iPad into its digital marketing executive courses, Rutgers Center for Management Development (CMD) calls the tablet a resounding success as a teaching medium. Rutgers CMD instructors incorporate Layar, Regus and WorkSnug augmented reality apps, Evernote and WebEx collaboration apps, Foursquare and Yelp location apps, and the Qrafter QR app into the curriculum.
The newest Rutgers CMD course to integrate an iPad 2 is Going Digital: The New Rules of PR, a joint effort of Business Wire and Rutgers CMD, to be held in New York City, September 19-22, 2011. The course fee includes all instructional materials on a pre-loaded iPad 2.
“We are constantly looking for ways to integrate new technologies, such as the iPad2, into our programs to deliver a unique executive education experience. Having spent the past year optimizing the iPad to replace printed binders and to enhance collaboration among participants, we are now moving into the more exciting areas of augmented reality and virtual worlds. The advances with the iPad 2 have truly brought the 21st century digital world into our Mini-MBA programs,” said Eric Greenberg, Director of Marketing Programs, CMD, Rutgers, The State University of New Jersey.
Greenberg continued, “Our faculty and executives loved the original iPad, but the iPad 2, with its front- and rear-facing camera, allows us to be more creative in transforming the learning experience and untethering participants from the traditional classroom dynamics. And best of all, we find that the more innovative we are in integrating the iPad, the richer the experience for our marketing professionals.”
The Rutgers Mini-MBA prides itself on the hands on experience. With the integration of the iPad 2 into the curriculum of the marketing programs, the new classroom participants can view the instructor’s materials, participate in polling, evaluate the curriculum, and easily communicate with the other marketing professionals. The instructors get feedback immediately as they incorporate these platforms, tools and apps into the curriculum.
The curriculum of the Rutgers CMD Mini-MBA marketing suite of programs brings together topics relating to traditional marketing, sales and advertising and the new digital world. It includes courses in Digital Marketing, Social Media Marketing, Digital PR, Sports Management and others that appeal to professionals wanting to develop career skills or work towards a master’s degree. For those interested in academic graduate credit, a three-credit elective course waiver is available for an MBA.
For general information inquiries and registration for any of the Rutgers CMD courses, please contact Peter Methot, Rutgers CMD Program Manager at 908.205.3664 or email at peter.methot@cmd.rutgers.edu or go online to the Center for Management Development at http://bizwire.pr/rutgers.
About Rutgers Center for Management Development
Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.