HARRISBURG & PITTSBURGH, Pa.--(BUSINESS WIRE)--HealthAmerica today announced Race to the Moon, a new statewide program for its members to promote exercise and better health. Through accumulated participant miles, the goal is to collectively walk the distance to the moon (238,857 miles). Race to the Moon combines fun competition among family members, co-workers and groups, with prizes awarded as members progress on their journeys.
Race to the Moon will begin with a kick-off event in September 2011. Participants will enter and track their progress through HealthAmerica’s new social health management web site CaféWell and will receive free pedometers to log their miles achieved through everyday activity and exercise. The special wireless pedometers offer seamless monitoring and reporting with no tracking or downloads required by the wearer.
HealthAmerica will announce interim results as Race to the Moon progresses, noting which regions and cities are leading and lagging. A grand prize will be awarded in March 2012.
“Race to the Moon is part of HealthAmerica’s ongoing commitment to member wellness,” noted Mary Lou Osborne, chief operating officer for HealthAmerica. “Race to the Moon creates positive associations with health and wellness, encourages healthy and active behavior, and promotes member engagement and satisfaction. I look forward to seeing significant health results for many of our members across Pennsylvania.”
Information for participation will be sent directly to members about registering at CaféWell, the online home for health, which it launched statewide on July 22, 2011. CaféWell provides a single destination for consumers’ health-related needs, including social networking, expert advice, fun challenges and reliable (not advertising driven) health information. Unlike general social networking sites, CaféWell allows user to control the degree to which their identity is shared, with compete anonymity and privacy as the default. To inspire and motivate, CaféWell rewards active users with profile badges, tangible prizes and discounts on products and services. Although the Race to the Moon program is limited to HealthAmerica members, CaféWell is open to everyone, and HealthAmerica encourages anyone interested in becoming more engaged with their health to explore and utilize CaféWell.
Chad Fleischer, two-time U.S. Ski Team Olympian and advisor to CaféWell, added, “Race to the Moon is a model program for engaging people with their health that should inspire others to develop more proactive health and wellness efforts. HealthAmerica should be commended for its leadership and sponsorship of this event.”
About HealthAmerica
With over 35 years of providing health care benefits, HealthAmerica has earned a reputation as one of the most trusted and experienced health insurers in Pennsylvania. The company ranks 14th in the nation for HMO and POS plans by the National Committee for Quality Assurance, and its Medicare plan ranks 28th nationally. It has ranked among the top health plans by NCQA for six consecutive years. HealthAmerica provides a range of traditional and consumer-directed health insurance products, including self-funded, Medicare, Medicaid, indemnity, nongroup, and pharmacy plans. It currently has "Excellent" accreditation by the NCQA for its commercial HMO, POS, and Medicare plans. HealthAmerica’s corporate offices are in Harrisburg, Philadelphia, and Pittsburgh, Pennsylvania. For more information, visit HealthAmerica’s website at www.healthamerica.cvty.com.
About CaféWell:
CaféWell is changing the way millions of people manage their health through Social Health Management®. The company leverages social media to make health management simple, productive, relevant and rewarding. CaféWell provides one stop for health-related social networking, expert advice, fun challenges and reliable information. The ultimate goal is better health, whether someone is coping with a chronic disease, caring for a loved one or just staying fit. Users control the degree to which their identity is shared, with complete anonymity as the default. CaféWell partners with health plans, accountable care organizations and other entities, giving them a neutral, online space to more effectively engage members, reward healthy living and gain timely, actionable insights – aggregated to protect member confidentiality. The product’s interactivity and online gaming features boost participation in care-management and wellness activities. To learn more about CaféWell and Social Health Management™, visit www.cafewell.com or call 888.935.5865.