TDK Life on Record Unveils Signature Sound Headphones Line

OAKDALE, Minn.--(BUSINESS WIRE)--TDK Life on Record (NYSE:IMN) today announced the launch of its new TDK Life on Record Signature Sound Headphones line. The new line features in-ear and on-ear models and ensures music enthusiasts experience music the way it was originally mastered – and at a price that leaves room to broaden your music collection.

“This new headphone family gives discerning music fans the chance to enjoy an exceptional listening experience across any music genre”

The new line includes the BA200 In-Ear Headphones, the BA100 In-Ear Headphones, the ST700 High Fidelity On-Ear Headphones and the EB950 In-Ear Headphones with iPhone/iPod control. All models feature durable, tailored materials to enhance comfort and reduce listening fatigue.

Signature Sound Technology – Beyond the “Bass”

TDK Life on Record Signature Sound headphones are unique because they feature proprietary, Signature Sound Technology, developed and mastered by Imation’s TDK Life on Record Audio Research Lab, to deliver pure, authentic sound with no artificial tuning. This provides the listener with the truest of sound clarity and does not “crank the bass,” resulting in a distorted experience.

“This new headphone family gives discerning music fans the chance to enjoy an exceptional listening experience across any music genre,” said Ian Williams, vice president of global marketing. “Whether you’re into indie rock or hip hop, you’ll experience a true-to-performance acoustic experience. This line exemplifies our audio philosophy – combining leading technologies, clarity of sound and inspired, refined design to our discerning customers.”

TDK Life on Record Signature Sound Headphone Lineup

The four models within the new TDK Life on Record Signature Sound headphones line feature tailored-made materials like stitched, natural leather headbands, expertly-matched in-ear headphone tips and flat, soft-touch cables to reduce tangling. The line is ideal for any music enthusiast and also beckons casual listeners to graduate to a more dynamic listening experience typically reserved for higher-priced headphones. The lineup includes:

BA200 Dual Balanced Armature In-Ear Headphones – U.S. MSRP: $249

The BA200 In-Ear Headphones take high-fidelity audio technology originally developed for onstage performers for its precision and accuracy, and adds superior comfort and craftsmanship to elevate the listening experience. The BA200 headphones feature:

Two professional quality, balanced armature drivers in each ear to deliver music with detailed accuracy, providing pristine vocals and warm, rich bass at any volume.
Proprietary stabilizing technology for uniform, optimized sound across all devices, peripherals and amplifiers.
Lightweight, ergonomic over-the-ear cable design. Cable designed to be worn over the ear.
Firm in-ear seal (with multiple ear-tip options) for comfort during long-listening sessions, noise isolation and to ensure optimal bass reproduction.
Cable length starts at 52 cm (20.5 inches) and extends an additional 75 cm (25.5 inches).

BA100 Balanced Armature In-Ear Headphones (U.S. MSRP: $199)

The BA100 In-Ear Headphones use high performance drivers and an innovative sound-isolating design to create a high-fidelity listening experience. The result is headphones that deliver high-quality, authentic sound for any genre, across a wide dynamic range. The BA100 headphones features include:

High performance balanced armature micro drivers for detailed, high fidelity sound.
Lightweight, ergonomic over-the-ear cable design. Cable can be worn straight or over the ear.
Firm in-ear seal (with multiple ear-tip options) for long-listening comfort, noise isolation and to ensure optimal bass reproduction.
Cable length starts at 52 cm (20.5 inches) and extends an additional 75 cm (25.5 inches).

ST700 High Fidelity On-Ear Headphones – U.S. MSRP: $149

The ST700 High Fidelity On-Ear Headphones balance performance, craftsmanship and comfort in a stylish, retro-cool on-ear headphone. The ST700 headphones features include:

40mm drivers that deliver balanced, authentic sound.
Clean, metallic rotary styling that recalls classic headphones.
Lightweight, low profile folding design ideal for an active lifestyle or frequent travel.
Designed with superior materials to be both stylish and durable.

EB950 In-Ear Headphones with iPod/iPhone Control – U.S. MSRP: $99

The EB950 In-Ear Headphones with iPhone/iPod are designed for high fidelity and comfort, whether listening to music or talking to a friend. The EB950 headphones features include:

In line microphone and iPhone/iPod control for seamless transition from music to calls and back.
High-performance drivers for pristine vocals, rich bass and crisp treble.
Multiple ear tip options for a comfortable in-ear seal that blocks ambient noise.
Coated cable virtually eliminates unwanted cable noise.
Lightweight, rugged, comfortable design.

ADDITIONAL INFORMATION AND ASSETS FOR MEDIA USE

TDK LIFE ON RECORD INFORMATION FOR MEDIA

TDK Life on Record Website: http://www.tdkperformance.com/en-us/
TDK Life on Record Facebook Fan Page: http://www.facebook.com/tdkperformance
TDK Life on Record Chronicles Website: http://www.tdkhifi.com/category/chronicles/
TDK Life on Record Twitter: http://twitter.com/TDKperformance

MULTIMEDIA ASSETS FOR MEDIA

TDK Life on Record logo can be downloaded from: http://www.tdkhifi.com/media/

About TDK Life on Record

TDK Life on Record, a leading global brand with a rich audio legacy, is dedicated to personalizing and enhancing audiophiles’ ever-evolving music lifestyles. The TDK Life on Record logo is a trademark owned by TDK Corporation and is licensed exclusively to Imation Corp., a leading global developer and marketer of brands that empower people to capture, save and enjoy digital information. All other trademarks are property of their respective owners.

Imation and the Imation logo are trademarks of Imation Corp. The TDK Life on Record logo is used under a trademark license from TDK Corporation.