Business Wire
Welcome
  • Log In
  • Sign Up
Search News:
Help
 RockYou
August 30, 2011 09:00 AM Eastern Daylight Time 

RockYou® and Peak Games Reach New Global Audiences with Regional Gaming Partnership

Companies bring localized versions of popular social games to Turkey and the Middle East

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Leading social game company, RockYou®, is partnering with Peak Games to adapt RockYou's Facebook games to be more accessible for fans around the world. Localized versions of RockYou’s popular Zoo World 2™ game will be available in Turkey and additional countries across the Middle East, increasing the global reach and distribution of RockYou’s titles while preserving a quality game experience for players everywhere.

“Working with RockYou enables us to bring engaging games to Turkey and MENA expanding the Zoo World community”

Peak Games, the largest social gaming company in Turkey, and the Middle East and North Africa (MENA) region, and who is globally ranked among the top 10 in DAUs, has signed on to be the exclusive distributor and publisher for Zoo World 2 in these regions. Peak Games will be responsible for handling localization, marketing, user acquisition, customer support, and community management. Much of Peak Games’ success has been driven by how the company reaches underserved markets with localized and culturally-specific games and by adjusting a play experience for each unique audience. For Zoo World 2 Peak will be incorporating both Turkish and Modern Arabic language, and culturally specific enhancements into the game for each region.

“Working with RockYou enables us to bring engaging games to Turkey and MENA expanding the Zoo World community,” said Sidar Sahin, CEO of Peak Games. “We have a deep understanding of our markets and we’re able to tailor the game and offer support according to our audience’s expectations and needs.”

“We realize that the best global approach is made up of a series of local approaches,” commented Josh Grant, RockYou’s SVP and GM of Studio Partners. “So we've chosen the strongest partner for these regions in Peak Games: experts who can ensure that our games cater to their culture and audience through proper localization.”

For more information about RockYou, visit www.rockyou.com.

About RockYou

RockYou® is committed to defining the future of social gaming, creating products intended to serve players, advertisers, and developers alike. The company has dedicated itself to the development of high-quality games, including the award-nominated Gourmet Ranch™ and the celebrated Zoo World™ franchise. With advertising products that offer brands more meaningful interactions with players, RockYou creates an unmatched value-per-engagement for both brands and users. RockYou's partnerships with world-class talent are part of their steadfast commitment to working with the next generation of social game developers.

Founded in 2005 and headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM and Softbank.

About Peak Games

Peak Games is the largest and fastest-growing gaming company focusing on emerging markets such as Turkey and MENA. With more than 15 million active players drawn from one of the world’s fastest growing gaming markets, Peak Games already ranks as among the top 10 largest social gaming companies globally. A key to Peak Games' success is unrivaled expertise in creating and publishing social games that fit the unique interests and cultures of emerging markets. The company is funded by Hummingbird Ventures and Earlybird Venture Capital, and includes some of the most successful entrepreneurs and angel investors in Turkey.

Peak Games has offices and game studios in Istanbul, Ankara, Amman, Barcelona and Berlin.

Engage with Peak Games here:

  • Web site
  • Facebook
  • Twitter
  • LinkedIn

Contacts

TriplePoint for RockYou
Eddiemae Jukes/ Molly Gerth, +1-650-996-0086
rockyou@triplepointpr.com
or
Peak Games
Nicole DeMeo, +1-415-533-2599
press@peakgames.com

Recent Stories from RockYou

  • View Press Release
    RockYou® Reveals Findings from Social Gamer Thought Leadership Research Study: Top 5 Insights About Social Gamers
    September 28, 2011
    REDWOOD CITY, Calif.--(BUSINESS WIRE)--RockYou announces results from research study that provide valuable insights for advertisers and marketers on the social game space. The study explores attitu... more »
  • View Press Release
    RockYou® Launches Studio Partners to Publish Innovative Social Games
    July 18, 2011
    REDWOOD CITY, Calif.--(BUSINESS WIRE)--RockYou is supporting independent talent in the social gaming industry with new publishing unit, Studio Partners. Studio Partners enables developers to expand... more »
  • View Press Release
    RockYou® Acquires 3 Blokes Game Development Studio
    June 01, 2011
    REDWOOD CITY, Calif.--(BUSINESS WIRE)--RockYou®, a leading social gaming company, today announced the acquisition of social game developer 3 Blokes. Based in Brisbane, Australia, 3 Blokes will oper... more »
RSS feed for RockYou
 RockYou

Release Versions

  • EON: Enhanced Online News

Company Information Center

RockYou RSS feed for RockYou

Share

  • Facebook
  • Twitter
  • LinkedIn
  • Delicious
  • Reddit
  • StumbleUpon
  • Digg
  • MySpace
  • Newsvine
  • Google Bookmark
  • Yahoo! Bookmark
  • EmailEmail
Tweet
  • EmailEmail
All News
Business Wire
  • Home
    • Home
    • Membership Benefits
    • Submit a Press Release
  • News
    • All News
    • News with Multimedia
    • News by Industry
    • News by Subject
    • News by Language
    • RSS Feeds
    • Business Wire Mobile
    • Features
    • Company NewsCenters
    • Company Profiles
    • Annual Reports
  • Events
    • Trade Shows & Events
    • Earnings & Conference Calls
    • Business Wire Events
  • PR Services
    • Press Release Distribution
    • Distribution Lists
    • Industry Targeting
    • LatinoWire & Ethnic Media
    • Public Policy Wire
    • Trade Show Services
    • Photos & Multimedia Marketing
    • GloMoSoMe
    • Press Release Measurement
    • Mobile Alerts
    • Clips & Research
    • Fax & Email Services
    • Online Newsrooms
    • News Feeds
  • IR Services
    • Material News Disclosure
    • XBRL
    • EDGAR (US)
    • IPO Services
    • SEDAR (Canada)
    • European Disclosure
    • Corporate Social Responsibility (CSR)
    • Investor Targeting
    • Fax & Email Services
    • Online Investor Centers
    • IR Resource Center
  • SEO Services
    • Press Release Optimization
    • EON: Enhanced Online News
    • Webinars & Resources
  • Journalist Tools
    • PressPass: Your News
    • Conduct Surveys
    • Business Wire News Feeds
    • Business Wire News On Your Website
    • Journalism Associations
  • Support & Education
    • FAQ
    • How to Write a Press Release
    • How To Optimize a Press Release for Search
    • How to Distribute a Press Release
    • Find Your News Online
    • Sample Press Release
    • Features News Tips
    • International Media Tips
    • SEC Regulations
    • Exchange Guidelines
    • White Papers
    • Webinars & Podcasts
    • Get WiredIn!
  • About Us
    • Business Wire Newsroom
    • Contact Us
    • History
    • Jobs
  • About Us
  • Contact Us
  • Site Map
  • Privacy Statement
  • Terms of Use
  • ©2012 Business Wire

More Business Wire sites

  • Canada
  • UK/Ireland
  • Deutschland
  • France
  • Italy
  • Japan
  • EON: Enhanced Online News
  • Tradeshownews.com
  • PYMNTS.com

About Us

  • Business Wire Newsroom
  • Contact Us
  • Business Wired blog

News on BusinessWire.com

  • All News
  • RSS Feeds
  • Business Wire Mobile Apps

Follow Us on Twitter

  • @BusinessWire
  • @BWSportsWire
  • @BWPolitics
  • @BWCSRNews
  • @EONpr
  • @TradeshowNews
  • @BW_Canada
  • @BWIntlMedia
  • @BWInfoDiva
  • @BusinessWireFR
  • @BWLatinoWire

Like Us on Facebook

  • Business Wire
  • Tradeshow News