New Activia® Selects Change the Culture of Yogurt

Three culturally distinctive styles bring great and unique tastes to the dairy aisle

WHITE PLAINS, N.Y.--()--Discovering new and unique tasty foods can be tricky, but The Dannon Company’s new Activia Selects make it deliciously simple. With the introduction of Activia Selects, yogurt lovers – and those who may not have tried Activia before – can explore new styles and textures that best suit their preferences. New Activia Selects French, Greek and Parfait yogurts satisfy cravings for something new and still have all the benefits of Activia.

A New Style for Eating Right

“Digestive well being has always been important to me, and Americans stop me on the street everyday to tell me that it matters to them, too,” said Jamie Lee Curtis, actress and Activia spokesperson. She stars in a new commercial for Activia Selects, in which she takes the viewer on a tour of the world’s great tasting yogurts that provided the inspiration for the new, delicious French and Greek styles of Activia Selects. “New Activia Selects offer even more choices that can help regulate your digestive system when consumed every day for two weeks as part of a balanced diet and healthy lifestyle, so you feel good inside.”

“Activia Selects are a delicious way to explore new styles and textures based on cultural recipes while still maintaining a good diet,” said Johnny Iuzzini, award-winning executive pastry chef and head judge of “Top Chef Just Desserts.” “These are truly unique and the variety of French and Greek styles provides taste experiences that will please everyone’s individual preferences.”

Reflecting the heritage of a variety of foodie cultures, including those of Greece and France, Activia Selects introduce new world styles of yogurt to the U.S. market and offer Americans a chance to discover the great tastes and textures of yogurts that are enjoyed in other parts of the world. Available in the following styles and flavors, they’re sure to appeal to existing and new Activia fans:

  • French: A silky and fruity French blended yogurt. It is the very first of its kind. Yogurt just like it should be. You will notice the difference of the silky texture with your first spoonful.
    • In cherry, blackberry & raspberry, mango and pineapple
  • French style with fruit bites on the bottom: A delicious French yogurt with a layer of large fruit pieces on the bottom that you can enjoy for an amazing taste experience.
    • In strawberry and mixed berry
  • Greek style: A thick and creamy blended Greek nonfat yogurt that is an excellent source of calcium and protein.
    • In strawberry, vanilla, blueberry and pomegranate & berry
  • Parfait style: A classic ideal balance between smooth and crunchy, this lowfat yogurt is topped with crunchy granola and is a great way to help fill up on something nutritious and delicious.
    • In strawberry, vanilla, peach and mixed berry

“I’m always looking for new ways to eat nutritiously while still enjoying my favorite tastes and flavors,” said Iuzzini. “These new yogurt styles present lots of new possibilities for snacking or as an addition to mealtime.”

Activia: Ongoing Commitment to Digestive Wellness

Activia Selects, while offering a larger selection of flavors and styles for yogurt fans to choose from, are made with Bifidus Regularis, the exclusive probiotic culture and, when consumed daily for two weeks as part of a balanced diet and healthy lifestyle, help regulate the digestive system.

Digestive wellbeing issues have been shown to affect individuals’ normal routines. Activia Selects are nutritious and satisfying, providing an easy and delicious way to help regulate your digestive system when consumed daily for two weeks as part of a balanced diet and healthy lifestyle while still enjoying great flavors.

Get an Activia Selects coupon at: www.facebook.com/activia. For nutritional information and details on where to buy Activia Selects, visit: www.activia.us.com.

About The Dannon Company, Inc.

The Dannon Company is America's founding national yogurt company and continually leverages its expertise to develop and market innovative cultured fresh dairy products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT and produces approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. Dannon is a subsidiary of Danone, one of the world's leading producers of packaged foods and beverages, and Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone.

With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company is committed to encouraging people to eat a balanced diet and live a healthy lifestyle. In 2010, for the tenth year in a row, Danone was listed on the Dow Jones Sustainability Index, a worldwide reference for socially responsible businesses. Danone is a recognized leader for its contributions to nutrition and health and was ranked best in class in a 2008 JPMorgan & Insight Investment study about the response of the world's largest food companies to obesity and health-related concerns. This commitment is also illustrated through The Dannon Company's support of the Dannon Institute, an independent, non-profit foundation dedicated to promoting research, education, and communication about the links between nutrition, diet and health. For more information, please visit www.dannon.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6840758&lang=en

Contacts

Media Contact:
Edelman, for Dannon
Blair Benjamin, 212-704-8268
blair.benjamin@edelman.com

Activia(R) Selects Parfait (Photo: Business Wire)

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Contacts

Media Contact:
Edelman, for Dannon
Blair Benjamin, 212-704-8268
blair.benjamin@edelman.com