LONDON--()--Amazon represents the largest online retailer globally with over 280 million visitors in June 2011. The online retail market is surprisingly consolidated in terms of visitor volumes with over 50% of people entering the retail sites Amazon, eBay or Alibaba. Walmart is also a strong player, being positioned sixth overall and becoming the largest provider of movies online to overtake players such as Sony and Amazon.
Global Online Retailing Market Size and Forecast to 2015
Amazon represented the largest online retailer globally in June 2011 reporting over 280 million unique visitors in a single month and attaining a 20% market share in online retail. eBay represented the second largest online retailer with a 16% share of the online retail space, with Alibaba.com placed third. These top three online retail players accounted for approximately 50% of the global online retail market in terms of visitor numbers.
The online retail space is highly competitive and although there is a large volume of players, it is interesting that the top three players account for such a high volume of visitor numbers; a reflection of the dominance of the larger online retail aggregators in the market. Recent changes to Google’s search algorithm has fragmented online search and this is expected to impact on the dominance of the largest aggregators. Google has recently acquired a number of retail aggregation sites such as Beatthatquote.com to enter the online retail medium and comparison site realm.
This new report segments the online retail market into specific product sectors and geographic regions, providing detailed analysis of sales and expenditure up to 2015. A comprehensive analysis of the trends affecting the development of online sales across 50 different product sectors enables you to improve your understanding and targeting of each online channel.
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