Research and Markets: Nutritional and Dietary Supplements Market in Japan

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/e63f2b/nutritional_and_di) has announced the addition of the "Nutritional and Dietary Supplements Market in Japan" report to their offering.

“Nutritional and Dietary Supplements Market in Japan”

Japan is one of the major economic powers of the world and the most developed country in the Asian region. In recent years, Japan has been experiencing a demographic and cultural shift and is now facing a rapidly aging population. The Japanese nutrition market is a well developed market, still there is a strong need to introduce new products with more health benefits at a low cost.

In 2010, Japan accounted for 31.27% of the global functional food market and was the market leader. Demand for nutritional and dietary supplements is expected to increase but the growth rate will be very slow due to a decline in spending power; this trend is expected to continue until 2013. An increasing demand for anti-ageing, energy and skin care products boosted the demand for herbal/ traditional products in 2009.

In 2010, there was a strong demand for combination formulas and probiotics. In 2006 there was a fall in retail sales of vitamins and dietary supplements, demand which recovered soon in 2007 but thereafter a slow growth rate was registered and continued even in 2011. In 2009, the sports nutrition market had registered a slight decline of 0.23%. The decline can be attributed to the increase in cost of raw materials, especially in the protein powder segment.

The current report on "Nutritional and Dietary Supplements Market in Japan" covers overall industry performance and further gives a detailed description of major segments of the industry. The report talks about the vitamins, sports nutrition and herbal supplements market performance and provides reasons for changes in the market. It also covers recent industry trends and developments, macro economy environment and growth drivers accountable for any changes in the industry performance.

Scope of the report:

• The objective is to provide an understanding of nutritional and dietary supplements performance in Japan in respect to retailers, manufacturers and distributors.
• The overview of global nutritional supplements demand helps to compare the industry performance in Japan.
• This report is useful for both international and domestic players, wherein international players get to know which segment to enter and domestic players can compare their present positioning in the market.
• Industry performance has been discussed in various parameters such as - demand by segments, GDP, Import/Export, Aging population and Disposable income.

For more information visit http://www.researchandmarkets.com/research/e63f2b/nutritional_and_di