Modern Woodmen Bank Introduces New Website from T8 Webware to Better Reflect Progressive Financial Offerings

Direct Bank Lowers Website Bounce Rate Significantly, Nearly Doubles New Site Visits

CEDAR FALLS, Iowa--(BUSINESS WIRE)--T8 Webware, a financial Web strategy and personalized services firm, announced today that Modern Woodmen Bank, a wholly owned subsidiary of Modern Woodmen of America, has introduced its new website.

“Modern Woodmen Bank is unique in that it markets to existing insurance members and relies on the Web as a primary means for customers to receive information and conduct business”

Modern Woodmen Bank is a direct bank – conducting business primarily through the Internet, mail, telephone and other electronic means – that wanted to enhance, but also simplify, customers’ banking experience. Since launch, Modern Woodmen Bank’s website reduced its bounce rate to less than 10 percent while also increasing new site visits by almost 45 percent.

Modern Woodmen Bank markets principally to the more than 750,000 members of Modern Woodmen of America, a nationwide fraternal benefit society offering life insurance, annuity, investment and banking products, but also opens its services to non-members, gained mostly through customer referrals. Despite being an Internet-based institution, Modern Woodmen Bank had made few significant changes to its site over the last several years and wanted to modernize the design, functionality and ease of navigation of this critical channel.

Lisa Ball, marketing manager of Modern Woodmen Bank, explained, “Being an Internet-based institution, our success rests on minimizing any obstacles to traditional banking. We rolled out mobile and text banking in January, offer express deposit and mobile express deposit plus provide all traditional online services such as bill pay, e-Statements and external transfers. We needed our website to match that same technological advancement, and T8 Webware delivered a progressive, non-template driven presence that reflects our true brand.”

With T8 Webware’s content management system, FREEDOM8, Modern Woodmen Bank can update content frequently to communicate promotions and offer more current information, ultimately drawing greater traffic. The website now is a centralized venue to highlight products and services in one place.

“Modern Woodmen Bank is unique in that it markets to existing insurance members and relies on the Web as a primary means for customers to receive information and conduct business,” said Wade Arnold, CEO of T8 Webware. “It is a true testament to our abilities when the financial institutions that depend on a Web presence the most turn to T8 Webware for successful online branding and functionality.”

About Modern Woodmen Bank

Based in Rock Island, Ill., Modern Woodmen Bank is a wholly owned subsidiary of Modern Woodmen of America. With approximately $250 million in assets and nearly 30,000 accounts, Modern Woodmen Bank serves Modern Woodmen members nationwide.

About T8 Webware

T8 Webware is a strategic Web development, management and hosting firm that caters specifically to financial institutions. The company provides progressive, non-template driven websites to more than 200 banks and credit unions, all of which are mobile-enabled. T8 Webware’s philosophy is to help financial institutions leverage their most powerful marketing tool, their website, to drive new business and build an online marketing presence. Most customers experience an ROI within months because of cross sales, while Web traffic is also dramatically improved.

For more information, visit www.T8Webware.com, or call 877-884-3327.