LONDON & BELMONT, Calif.--(BUSINESS WIRE)--Vindicia, a leading provider of SaaS billing solutions that help digital leaders optimise customer retention and acquisition through integrated marketing best practices, today unveiled new marketing capabilities for its CashBox™ SaaS billing solution. Cashbox’ new dashboard applications aim to help digital merchants identify key trends in their customer base and make better business decisions. A new integration feature provides native integration into common email systems, beginning with Responsys’ Interact Suite.
The new dashboard and reporting capabilities provide digital merchants with the financial and customer data they need to develop a deeper understanding of their business. The dashboard gives digital merchants an integrated, unified, visual perspective on their organisations’ online business. It provides transaction, revenue, and subscriber data and enables digital merchants to understand the impact of their different customer acquisition efforts, highlight demographic trends, and generate insights on partner and affiliate profitability. For images, please see PDF linked here.
The new email marketing integration capabilities let digital merchants deliver strategic emails to customers automatically, based on billing events. A powerful tool for increasing customer retention, the new capability supports merchants to create and deliver strong value messages, establish the optimal number of “customer touches” and create timely cross-sell and up-sell opportunities.
We’re living and working within a transformative time – and brands and consumers are interconnected like never before. “Customers no longer interact with companies from a ‘channel’ perspective; instead, they interact through touchpoints. These touchpoints include channels such as stores, branches, call centers, and websites, but also emerging interactions such as apps, social media, mobile sites, SMS messages, and interactive advertising – across a wide range of devices such as smartphones, tablets, Internet TVs, cars, and even appliances,” says Brian Walker, Vice President and Principal Analyst at Forrester Research Inc. in his blog on March 11, 2011 entitled: “Welcome To The Era Of Agile Commerce”.
No doubt, online merchants must adopt sophisticated tools to best manage these many touchpoints. Vindicia Cashbox now delivers detailed analytics on transaction, financial and subscriber growth metrics, helping business people better predict future revenues and identify areas to target for growth. The dashboard application ships with over 20 standard report templates available online, via download or through an API.
“As digital merchants increasingly depend upon billing solutions as a marketing asset, they require more sophisticated capabilities,” says Gene Hoffman, chairman and CEO, Vindicia. “Our new email integration and dashboard enhancements respond to this need, providing advanced functionality that enables digital merchants to extract the full value from our CashBox solution.”
For a PDF visual guide to the latest version of Cashbox, including screenshots illustrating its capabilities, please click here.
About Vindicia
Vindicia is a leading provider of SaaS billing solutions that help digital leaders optimise customer retention and acquisition through integrated marketing best practices. Over the past 12 months, Vindicia clients sent $2 billion through its CashBox solution, billed in every global region, and generated $50 million in annual incremental revenue. Our clients include Symantec, TransUnion Interactive, Intuit, Activision Blizzard, Bloomberg, and Next Issue Media. To learn more, please visit www.vindicia.com.