Media General Partners with RAMP for Content Optimization across 48 Local Media Properties

WOBURN, Mass.--(BUSINESS WIRE)--RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced that Media General, a multimedia provider of broadcast television, digital media and print products, will be deploying RAMP’s Content Optimization solutions at its network of local media properties across the Southeastern US. RAMP’s solution suite is a comprehensive approach to driving increased content discovery, user engagement, and advertising opportunities and includes:

“We continue to be excited at the response to our solutions and our approach of providing cost effective, scalable solutions to the complex requirements of our media customers”

Universal Site Search: RAMP’s proprietary ability to create rich metadata across audio, video, text and image content delivers the industry’s most powerful site search solution, ensuring visitors to Media General sites quickly and easily find relevant content and increase consumption of and advertising opportunities around Media General’s premium content.
Universal Topics: Using RAMP’s proprietary semantic publishing capabilities, Media General content is continuously and automatically organized into relevant topics and published with SEO best practices to maximize discovery of text, video and image content across leading search engines and social media networks.
Optimized Video Publishing: Using RAMP’s patented and proprietary video metadata capabilities combined with RAMP’s award-winning MetaPlayer, RAMP is able to create rich tags and transcripts for all Media General video assets and create compelling “lean-forward” video experiences for end users increasing streams per session and creating valuable video advertising inventory.

“Delivering compelling digital experiences is becoming increasingly complex as our audience becomes more sophisticated,” said David Park, VP Product & Technology at Media General Digital. “RAMP’s unique technology and attractive software-as-a-service model helps us continue to provide innovative solutions to meet the ever-changing needs of our audience and maximize our business opportunities.”

“We continue to be excited at the response to our solutions and our approach of providing cost effective, scalable solutions to the complex requirements of our media customers,” said Tom Wilde, RAMP CEO. “We look forward to contributing to Media General’s digital goals and success across their premium local properties.”

About Media General

Media General is a leading provider of news, information and entertainment across multiple media platforms, serving consumers and advertisers in strong local markets, primarily in the Southeastern United States. Media General’s operations are organized in five geographic market segments and a sixth segment called Digital Media.

The company’s operations include 18 network-affiliated television stations and associated websites, 21 daily newspapers and associated websites, more than 200 specialty publications that include weekly newspapers, and niche publications targeted to various demographic, geographic and topical communities of interest. Many of the company’s specialty publications have associated websites.

Media General operates three interactive advertising services companies: Blockdot, which specializes in interactive entertainment and advergaming technologies; DealTaker.com, a coupon and shopping website; and NetInformer, a leading provider of wireless media and mobile marketing services.

About RAMP

RAMP is an advanced Content Optimization SaaS platform providing publishers workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. Users rely on such precision to discover and engage with content, thereby increasing the commercial viability of content for publishers while curtailing publishing costs.

Leading publishers using RAMP include –Thomson Reuters, FOXNews, NBC, Dow Jones, Meredith, and others. For more information visit: www.RAMP.com, or contact us at info@RAMP.com.