SANTA MONICA, Calif.--(Demand Media® (NYSE: DMD) announced the acquisition of RSS Graffiti, a Los Angeles-based developer of social media products. Launched in 2009, RSS Graffiti’s free Facebook application has become one of the most popular ways for publishers to program their Facebook pages with content from websites, blogs and other social platforms such as Twitter and YouTube. During July 2011, over 600,000 brands, online publishers and individuals shared more than 60 million pieces of content with their Facebook friends and fans using the RSS Graffiti application.)--Today,
“Management’s Discussion and Analysis of Financial Condition and Results of Operations.”
“RSS Graffiti is already a vital link between publishers and their audiences on Facebook. With the help of RSS Graffiti’s skilled engineering team, we intend to rapidly add new features that will make this useful product even more valuable to publishers and brands,” said Richard Rosenblatt, chief executive officer at Demand Media. “As a cornerstone of our social publishing strategy, RSS Graffiti enables us to partner with a large and growing number of Facebook publishers.”
RSS Graffiti simplifies and automates the posting of updates to Facebook pages. Publishers configure the application to check their websites, blogs, Twitter streams and other social platforms for fresh content. The application then automatically posts the content to the publisher’s Facebook page and to the activity stream of the publisher’s friends and fans at scheduled intervals.
“As content discovery and interaction continues to shift to social channels like Facebook, publishers will want more sophisticated insights and functionality to help them grow and engage their audiences socially,” said Ryan Hoffman, chief executive officer at RSS Graffiti. “They will want to know what their audiences are interested in and what they should share with their fans. With the help of Demand Media, we can accelerate the development of this sort of advanced functionality.”
RSS Graffiti is free and available on Facebook or through the company’s website at www.rssgraffiti.com.
About RSS Graffiti
RSS Graffiti is a developer of social media products. Over 600,000 brands, online publishers and individuals use RSS Graffiti’s free Facebook application to publish more than 60 million pieces of content to Facebook each month. The application simplifies the management of multiple websites and social presences by automatically syndicating content to Facebook from websites, blogs and social platforms like Twitter and YouTube. For additional information, please visit www.rssgraffiti.com.
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a leading content and social media company that serves consumers, advertisers, publishers and creative professionals with a diverse portfolio of properties, products and services. Through brands like eHow, LIVESTRONG.COM, Cracked and typeF, Demand Media informs and entertains one of the internet’s largest audiences every month, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Kirkland, WA; Austin, TX; Chicago, IL; New York, NY; and London, UK. For more information about Demand Media, visit: www.demandmedia.com.
© 2011 Demand Media, Inc.
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