SocialVibe Launches Powerful Political Advertising Solution in Advance of 2012 Elections

Leading digital ad company sees opportunity for online engagement advertising to play a major role in helping candidates connect with voters as effectiveness of TV, direct mail and robocalls fades

LOS ANGELES--()--SocialVibe, one of nation’s leading digital advertising companies, today announced the launch of a political advertising solution specifically tailored to serve the needs of political campaigns and political action committees. SocialVibe’s engagement ads are used by many of the world's biggest brand advertisers to offer people something of value – such as credits for online games or access to premium content – in exchange for interacting with an ad. By applying the engagement ad model to the political realm, campaigns can simultaneously present persuasive messaging to potential voters and encourage them to take action on campaign-related activities as well as share the digital experience with their friends.

SocialVibe recently conducted a virtual field study in Iowa that demonstrated the effectiveness of politically-themed engagement ads to generate interaction and social sharing. SocialVibe found that the test campaign – an interactive quiz about political affiliation – was shared at more than twice the rate of a typical SocialVibe brand campaign, with 94 percent of people engaging with the experience all the way through to completion. The study’s results also showed that this type of low-cost campaign could be launched in Iowa and would reached people in all 50 states within a 24-hour period.

Reaching more than 150 million people in the U.S., SocialVibe’s engagement advertising is appropriate for all levels of candidate and issue campaigns, from a city council election to a statewide ballot measure, as well as the race for the Presidency. SocialVibe’s engagement advertising units incorporate interactive features such as video, polls, quizzes and other tools to engage and glean information, such as political preferences and priorities, and are deeply embedded in eight of the top 10 apps on Facebook as well as many of the hottest properties on the Web, such as Huffington Post and Pandora. The world’s leading companies such as GE, Best Buy, Disney, McDonalds, Coke, American Express, AT&T and Toyota have partnered with SocialVibe to implement brand campaigns using engagement advertising.

SocialVibe works with campaign managers, social media mangers and political digital strategists to tailor each engagement to specific audiences, honing in on demographic and geographic data. For example, a political campaign can create an engagement specifically targeted at women who self-identify as conservative, “like” a specific candidate or party, and live within a particular zip code. People who complete an engagement then have the opportunity to share it with their social network, giving campaigns the opportunity to present their message via a trusted source to people who are ready to give the ad their full attention.

“Campaigns that insist on reaching out to voters only through traditional means will find themselves left on the sidelines in 2012. Print mailings, robocalls, and even TV advertising will all take a back seat to digital advertising this election season,” said Jay Samit, CEO of SocialVibe. “Engagement advertising has proven to be the most cost effective form of advertising for brands. By bringing the model to the political landscape, campaigns and voters alike can get the true value out of political advertising within social environments like Facebook.”

To view sample political engagement ads please visit these links:

Candidate video: http://bit.ly/pAfHOl
Conservative ad: http://bit.ly/rjwJSl
Liberal ad: http://bit.ly/qRcsAc

To learn more about SocialVibe’s political engagement advertising solution, visit: http://advertising.socialvibe.com/political_solutions.

For more insights on how social media is shaping the political landscape, follow SocialVibe’s political Twitter feed: http://twitter.com/politicalvibe

About SocialVibe

SocialVibe is a digital advertising technology company that provides the most effective form of engagement advertising for brands as well as issue-based and candidate political campaigns. Unlike broadcast television or online ad networks that simply deliver impressions, SocialVibe provides opt-in engagements that social media users can share across their social graph. The company enables campaigns to engage at a time when people are most motivated to participate in brand or political experiences, such as while playing a social game or accessing premium content. SocialVibe enables engagements on the Web and on mobile, reaching more than 150 million socially-connected U.S. consumers and more than 660 million worldwide. Visit www.socialvibe.com or check out http://twitter.com/politicalvibe for politics and http://twitter.com/socialvibeads for brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6817379&lang=en

Contacts

Sparkpr
Meredith Obendorfer, 415-321-1882
Meredith@sparkpr.com
or
Severn Williams, 510-336-9566
swilliams@sparkpr.com
@politicalvibe

Engagement advertising enters 2012 political campaign. (Photo: Business Wire)

Engagement advertising enters 2012 political campaign. (Photo: Business Wire)

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Contacts

Sparkpr
Meredith Obendorfer, 415-321-1882
Meredith@sparkpr.com
or
Severn Williams, 510-336-9566
swilliams@sparkpr.com
@politicalvibe