UQM Technologies Updates Product Branding Strategy to Include Production-validated Systems and Reflect Overall Growth of Product Line

  • New UQM PowerPhase® product names and classifications make it easier for potential customers to differentiate between product lines
  • Updated product branding highlights the growth in UQM systems for the electrification of passenger and commercial vehicles
  • UQM relaunches its website with design and navigation that is user-friendly and efficiently allows customers to identify the products best suited for their electric or hybrid vehicle program
  • UQM propulsion systems power multiple automotive manufacturers’ vehicles, including CODA Automotive, Saab, Audi, Rolls-Royce, Proterra and EVI
  • UQM is actively working on its production-validated medium-duty commercial vehicle system which will complement its other electric propulsion systems

LONGMONT, Colo.--()--UQM Technologies, Inc. (NYSE Amex: UQM), has updated its product branding strategy, with new product names and classifications for its PowerPhase® product line, highlighting growth that includes more production-validated systems, and making it easier for customers to identify which system best fits their electric or hybrid vehicle program.

UQM also launched an all-new version of its website. The new website features design and navigation that is user friendly and allows customers to identify the products best suited for their electric or hybrid vehicle program. It will be easy for potential new customers to learn more about UQM’s high-quality systems and components.

“As our product line grows and we transition to high-volume production of our electric-drive systems, it made sense to also update our branding strategy so current and future customers can easily identify which system will best fit the needs of their electric or hybrid vehicle program,” said Eric Ridenour, UQM Technologies’ President and Chief Executive Officer. “We are aggressively pursuing additional sales of our production-validated electric-propulsion systems and have now streamlined our corporate organization, revised our branding strategy and relaunched our website with design and flow that mirrors the product focus of the company.”

The PowerPhase name is now the core brand for all UQM electric propulsion systems. The following overview defines each of the branded products and their intended applications.

For electric passenger vehicles ranging from sub-compact cars through vans:

  • PowerPhase Pro electric propulsion systems are production-validated and ready to drive your high-volume electric vehicles.
  • PowerPhase Select series consists of high-quality and robust systems that are ideal for pre-production development work, and can also be used in some low-volume production applications.

For medium-duty electric vehicles in the commercial vehicle market:

  • PowerPhase HD Select is a production-quality system that allows engineering teams to make calibration changes within the controller. This is ideal for pre-production development work where tuning of the system during the course of vehicle development work is desirable. The PowerPhase HD Select can also be used in production applications.
  • We are actively working on a PowerPhase HD production-validated system. Stay tuned for details.

For hybrid vehicles:

  • PowerPhase Hybrid systems – The website highlights the six PowerPhase systems are also ideal for hybrid drive systems.

The new design of www.uqm.com reflects the quality and depth of UQM experience with over 35 years of innovative product engineering and manufacturing. The new website makes it easy for potential new customers to find information on electric propulsion systems and determine what will work best in the vehicles they are developing. For customers already familiar with UQM products, they can quickly navigate to the information they are looking for. The new site also makes it easy for people to apply for jobs as the company recruits to ramp-up for volume production.

UQM PowerPhase systems have been selected to power the Saab 9-3 ePower, Audi A-1 e-tron and Rolls-Royce 102EX Electric Phantom pre-production test fleet vehicles. UQM is also powering Proterra’s electric composite transit buses, as well as Electric Vehicles International’s all-electric medium-duty truck and walk-in van. The company has a new facility with 40,000 units of annual production capacity for its PowerPhase® electric propulsion systems to support the commercial launch of CODA Automotive and other customer applications.

About UQM Technologies, Inc.

UQM Technologies is a developer and manufacturer of power-dense, high-efficiency electric motors, generators and power electronic controllers for the automotive, aerospace, military and industrial markets. A major emphasis for UQM is developing products for the alternative-energy technologies sector, including propulsion systems for electric, hybrid electric, plug-in hybrid electric and fuel cell electric vehicles, under-the-hood power accessories and other vehicle auxiliaries. UQM headquarters, engineering, product development center and manufacturing operation are located in Longmont, Colorado.

Please visit www.uqm.com for more information.

This Release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act. These statements appear in a number of places in this Release and include statements regarding our plans, beliefs or current expectations, including those plans, beliefs and expectations of our officers and directors with respect to, among other things, orders to be received under our supply agreement with CODA Automotive, our ability to successfully expand our manufacturing facilities, and the continued growth of the electric-powered vehicle industry. Important Risk Factors that could cause actual results to differ from those contained in the forward-looking statements are contained in our Form 10-Q filed August 1, 2011, which is available through our website at www.uqm.com or at www.sec.gov.

Contacts

BPC Financial Marketing
John Baldiserra, 800-368-1217
or
UQM Technologies, Inc.
Donald A. French, 303-682-4918

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Contacts

BPC Financial Marketing
John Baldiserra, 800-368-1217
or
UQM Technologies, Inc.
Donald A. French, 303-682-4918