Infogroup’s OneSource Releases Data-as-a-Service (DaaS) Enhancements to Its Award-Winning iSell® Sales Solution

Salesforce Integrated Version Now Includes Scheduled Mass Updates and Live Record Matching

CONCORD, Mass.--(BUSINESS WIRE)--OneSource, an Infogroup company, today announced feature enhancements to its award-winning iSell® sales solution, which improves sales productivity by optimizing the sales prospecting process. The latest updates provide enhanced ability for users to improve and maintain data integrity within their CRM.

“We want to make it easy for our customers to leverage OneSource’s LiveContent platform to create clean and standardized CRM databases to help them sell more effectively.”

Salesforce CRM Administrators can dramatically improve the quality, accuracy and usefulness of data within the CRM by performing scheduled updates across all account and lead records in Salesforce, additionally, administrators can perform live record matching, which allows them to automatically match & append new OneSource data such as revenue, SIC code and parent company to newly created account and lead records in near-real-time. These changes allow iSell users to avoid creating duplicate leads and contacts, and can improve lead qualification and routing by appending critical data to the lead record.

Launched in May 2010, OneSource iSell transforms the selling process by delivering the most relevant sales prospects in real time. iSell leverages its LiveContent platform to provide deep company profiles, access to specific e-mail addresses, extensive social media content as well as sales triggers indicating a selling opportunity. Sales professionals can use iSell to create a highly targeted sales strategy that focuses on the most profitable sales opportunities.

“We recognize that maintaining clean and actionable CRM data is a major challenge facing businesses,” said Phil Garlick, President of OneSource. “We want to make it easy for our customers to leverage OneSource’s LiveContent platform to create clean and standardized CRM databases to help them sell more effectively.”

In December 2010, Top Sales World – a global community dedicated to the profession of sales – named OneSource iSell® the 2010 Top Sales 2.0 Solution. iSell® was selected over nine other entries as the most effective sales solution with the biggest impact on modern day selling.

For more information about iSell®, including a free trial, please visit: http://www.onesource.com/isell

About Infogroup
Infogroup helps companies increase sales and customer loyalty through our high value data, market intelligence and innovative digital solutions. We uncover and unlock revenue growth by enabling our clients – from local businesses to Fortune 100 companies – to connect and engage with their most valuable audiences millions of times each day. Infogroup data powers the top 5 internet search engines and 90% of the GPS systems in North America. For more information, please visit www.infogroup.com.