NEW YORK--(BUSINESS WIRE)--In another industry first, Business Wire announced the launch of Mobile Alerts, an exclusive offering that delivers breaking company news to smartphones and other mobile devices through text messaging.
Mobile Alerts enables Business Wire clients to offer interested audiences the ability to subscribe to receive text message (SMS) alerts to their press releases issued via Business Wire.
Text messages include the company name, press release headline and a link to the full-text press release on Business Wire’s mobile news site, m.businesswire.com
How it Works
Business Wire clients are provided with a mobile alerts subscription landing page that is accessible by both desktop computers and mobile phones. A link to that page is embedded in their press releases and may be used in other platforms to draw in press release subscribers.
Journalists, investors and consumers access the subscription page from a computer or mobile device and can easily opt-in by simply providing their SMS-enabled cell-phone number. Subscribers are immediately alerted via text message whenever a press release is issued.
“Our clients tell us they want to reach audiences wherever they are—which increasingly is on the go,” said Laura Sturaitis, Executive Vice President, New Media & Product Strategy for Business Wire. “With Mobile Alerts, companies can rest assured that those interested in their news will never miss an important headline.”
Mobile Alerts features include:
- A custom mobile landing page,
- A subscription link embedded in each press release, which can also be used in other marketing outreach, and
- Text messages sent to each subscriber in real time with company headline and link to the full text press release.
Mobile Alerts is powered by Brand2hand Media, a leading provider of software services for mobilizing brands.
"This collaboration is a testament to Business Wire's continuous commitment to innovation," said Brand2hand Media CEO, Nigel Malkin. "We are proud to partner with Business Wire in enabling its clients to connect with their audiences through new channels for the mobile era."
Business Wire clients can contact their local Business Wire office for information on how to add Mobile Alerts to their next press release. For more information on Business Wire’s history of innovation, see the Business Wire 50th Anniversary Timeline.
About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.
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