Research and Markets: Smartphone Banking Security: Mobile Banking Utilization Stalls On Consumer Fears

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/d46176/smartphone_banking) has announced the addition of Javelin Strategy & Research's new report "Smartphone Banking Security: Mobile Banking Utilization Stalls On Consumer Fears" to their offering.

“Smartphone Banking Security: Mobile Banking Utilization Stalls On Consumer Fears”

Mobile banking adoption has stagnated despite explosive growth in smartphone adoption from 2009 to 2011. In 2009, one in four smartphone owners considered mobile banking unsafe. One year later, 40% of smartphone owners felt the same way. As financial institutions push forward, offering innovative and convenient financial options to a new mobile generation, consumers are left questioning whether security was sacrificed in the rush toward innovation. In the context of the recent infiltration of malware into the Android Market, it is imperative that FIs reassure consumers that mobile security is a priority.

Primary Questions

What is the rate of smartphone adoption?
What is the growth rate of mobile banking and purchasing?
What are some factors that are inhibiting the adoption of mobile financial activities?
How can FIs encourage mobile financial activity?

Companies Mentioned:

Apple
Bank of America
BB&T Bank
Chase
Citibank
Citizens
Fifth Third Bank
Google
HSBC
IBM
Key Bank
Microsoft
PNC
Regions
RIM
SunTrust
TD Bank
US Bank
USAA
Wachovia
Wells Fargo

For more information visit http://www.researchandmarkets.com/research/d46176/smartphone_banking

Contacts

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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