Strategy Analytics: Apple Becomes World's Number One Smartphone Vendor in Q2 2011

BOSTON--(BUSINESS WIRE)--According to the latest research from Strategy Analytics, global smartphone shipments grew an impressive 76 percent annually to reach a record 110 million units in the second quarter of 2011. Both Apple and Samsung overtook long-time volume leader Nokia for the top two spots in our rankings.

“Samsung overtook Nokia to become the world’s second largest smartphone vendor in Q2 2011. Samsung’s shipments grew a huge 520 percent annually, for 17 percent global smartphone market share. Samsung’s Galaxy portfolio has proven popular, especially the high-tier S2 Android model.”

Alex Spektor, Senior Analyst at Strategy Analytics, said, “Global smartphone shipments grew a healthy 76 percent annually to reach a record 110 million units in Q2 2011. We had previously reported on Apple becoming the largest smartphone vendor in terms of revenue and profits. Now, just four years after the release of the original iPhone, Apple has become the world’s largest smartphone vendor by volume with 18 percent market share. Apple’s growth remained strong as it expanded distribution worldwide, particularly in China and Asia.”

Neil Mawston, Director at Strategy Analytics, added, “Samsung overtook Nokia to become the world’s second largest smartphone vendor in Q2 2011. Samsung’s shipments grew a huge 520 percent annually, for 17 percent global smartphone market share. Samsung’s Galaxy portfolio has proven popular, especially the high-tier S2 Android model.”

Tom Kang, Director at Strategy Analytics, added, “Having become the first ever vendor to ship 100 million smartphones in a single year during 2010, long-time leader Nokia has slipped two places in our rankings in Q2 2011. The vendor’s 15 percent global smartphone market share is less than half of what it was just one year earlier, as the industry awaits Nokia’s pending transition to Windows Phone 7.”

Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q2 2011
Global Smartphone Vendor Shipments (Millions of Units)	Q2 '10		Q2 '11
Apple	8.4		20.3
Samsung	3.1		19.2
Nokia	23.8		16.7
Others	27.1		53.8
Total	62.4		110.0
Global Smartphone Vendor Marketshare %	Q2 '10		Q2 '11
Apple	13.5	%	18.5	%
Samsung	5.0	%	17.5	%
Nokia	38.1	%	15.2	%
Others	43.4	%	48.9	%
Total	100.0	%	100.0	%
Growth Year-over-Year %	50.4	%	76.3	%

The full report, Apple Becomes World’s No.1 Smartphone Vendor in Q2 2011, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: http://tinyurl.com/2cpmn32.

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea and China. Visit www.strategyanalytics.com for more information.