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July 28, 2011 09:00 AM Eastern Daylight Time 

Amazon Announces Digital Video License Agreement with NBCUniversal Domestic TV Distribution

Deal Will Allow Amazon Prime Members to Stream Select Universal Pictures Films

SEATTLE--(BUSINESS WIRE)--Amazon.com (NASDAQ:AMZN) today announced a licensing agreement with NBCUniversal Domestic TV Distribution that will allow Amazon Prime members to stream select Universal Pictures movies through Prime Instant Video. This deal with Amazon will bring the total number of Prime instant videos to more than 9,000 movies and TV shows this summer.

“We are very excited to offer Prime members popular Universal films at no additional cost”

Amazon Prime customers will be able to instantly watch popular Universal movies at no additional cost to their membership. Universal titles available to Prime customers will include Oscar winners such as “Eternal Sunshine of the Spotless Mind,” “Elizabeth,” and “Gosford Park.” For the kids, there’s “Babe,” “Flipper,” and “Jetsons – The Movie,” as well as other favorites like “Fear and Loathing in Las Vegas,” “Notting Hill,” “Being John Malkovich”, “Fletch,” and “Billy Elliott.”

“We are very excited to offer Prime members popular Universal films at no additional cost," said Cameron Janes, director of Amazon Instant Video. “Our customers love movies and now we offer them more than 2,000 movies to choose from with Prime Instant Video.”

Amazon Instant Video is a streaming video service that offers customers more than 90,000 movies and TV shows available to purchase or rent, and with this Universal content included, will offer more than 9,000 movies and TV shows included at no additional cost with an Amazon Prime membership. Customers can instantly watch movies and TV shows from Amazon on a Mac, PC or directly on TV with any of the 300 compatible devices.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers, Kindle 3G with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G, Kindle 3G with Special Offers and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Contacts

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr

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