LANGHORNE, Pa.--(BUSINESS WIRE)--MTI today announced the appointment of Kyu Om as Vice President Business Development. Om will be responsible for promoting MTI’s proprietary DCS™ Marketing Platform and using his experience in multi-channel marketing strategies to develop new client opportunities. MTI works as a strategic partner to offer experience and innovation in a perfect blend as a trusted PRM partner. The addition of Kyu Om is a further step in MTI’s continued expansion of its Business Development abilities to satisfy client needs.
Mike Kelly, MTI’s Senior Vice President, Business Development said: “Kyu is a valuable addition to our team in that he has extensive experience in the pharmaceutical marketing and market research arenas, including a deep understanding of the data-driven aspect of the industry. He has worked for more than a decade with pharmaceutical service companies and has a documented track record in sales, marketing, and business development.”
Prior to MTI, Om worked at SDI as the Director of Business Development supporting various corporate growth needs. His responsibilities included identifying new business segments and developing revenue and partnership opportunities. Om’s most recent responsibility at SDI included the oncology business line, targeting new clients and new client segments such as market research, outcome, sales, marketing teams and promoting various SDI oncology products. Prior to SDI, he worked at marketRx and IMS as the Director of Business Development.
Om graduated in 1993 from Villanova University, College of Commerce and Finance with a Bachelor of Science degree in Marketing, with a specific concentration in International Business.
About MTI:
Development of Professional Relationship Management Programs reaching each targeted HCP using our proprietary preference based channel and behavior data orchestrated through our DCS™ Platform, results in the most effective and efficient use of available resources. To contact an MTI representative, please call our Information Center at 267-569-2490 or via e-mail at: info@mtiadvantage.com.
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