DeNA, ngmoco Expand Mobage Service to English-Speaking Territories Worldwide

DeNA’s Mobage Now Live in Top Android Markets Including US, China & Japan

TOKYO & SAN FRANCISCO--()--Mobile social games leader ngmoco, a DeNA Co., Ltd. (2432.T) company, announced with DeNA today that its Mobage social games platform for Android has been released in English-speaking countries around the world; the service is slated to expand to other territories and mobile platforms soon. Completing this first stage of a global rollout, today DeNA also announced the launch of Mobage for Android in China.

“Mobage’s release outside of Japan marks the next step in our company’s global expansion,” said Neil Young, CEO, ngmoco, and Executive Officer, DeNA. “The opportunity in front of us is to build Mobage into the definitive destination for games and entertainment across territories and mobile operating systems. We’re tremendously excited about the potential for the platform, both as a great way for players to experience the very best games and for developers to access a global audience easily and effectively.”

Mobage is available for download now on Android Market, launching with the support of exclusive games from the world’s best social and mobile developers. With more than 100 game titles already in development for Mobage, the service will introduce a constant stream of socially enabled games, many of which will be debuting on Android for the first time.

“Our rollout of Mobage to English speaking territories and beyond will unlock the huge potential for the burgeoning market of social games for smartphone users worldwide,” said Isao Moriyasu, President, DeNA Co., Ltd. “We aim to make Mobage the world’s top social gaming platform by continually delivering engaging titles to players across nations.”

A unified player identity coupled with Mobage’s interest graph gives its members the ability to meet, communicate and play with others around the world that share their taste in games and entertainment.

Mobage affords game developers an easy-to-use platform to reach and monetize a global audience, including Mobage’s large and active existing user population with over 30 million players in Japan. A common service-wide currency and the platform’s integrated advertising network enables developers to monetize their games both through virtual goods sales and advertising.

Mobage will be supported with a slate of blockbuster mobile and social games from the world’s best developers, including Zombie Farm from The Playforge, Pocket God by Bolt Creative, Haypi Kingdom from Haypi Co., Pocket Frogs by NimbleBit, Paper Toss by Backflip Studios, Touch Hockey from Flipside5, Zoo Land by RockYou, Putt Putt Penguin from OMGPOP, Sundae Maker by Sunstorm, Texas Poker from KamaGames, Solitaire from MobilityWare, as well as hit games Tap Town from Gameview and We Rule by ngmoco.

For more information on ngmoco, please visit http://blog.ngmoco.com. Developers interested in developing for Mobage can download the free SDK and get more information at https://developer.mobage.com.

About ngmoco

ngmoco is a wholly owned subsidiary of DeNA Co., Ltd., the world's leading social mobile gaming company. Headquartered in San Francisco and with studios in New York, Portland, Amsterdam & Sweden, ngmoco creates and publishes games for iOS and Android and operates the Mobage Social Games Platform around the world. Its ngCore technology enables developers to build and deploy games easily and effectively across mobile operating systems and is patent pending. To find out more about Mobage Smartphone SDK visit https://developer.mobage.com. To witness the lives and minds of the ngmoco team at work on the future of social mobile gaming, visit http://www.ngmoco.com.

About DeNA

DeNA Co., Ltd. is a world-leading online service company that operates Mobage social gaming platform, social networking services and e-commerce websites. Drawing on its extensive community base and rapidly expanding developer line-ups, Mobage currently serves over 30 million users in Japan with more than 1,000 game titles for smartphones, feature phones as well as PCs. The company generated annual sales of more than 1.3 billion U.S. dollars in fiscal year ended March 2011. To expand the Mobage platform globally, DeNA is building a presence in the US, Europe, China and South Korea. DeNA is listed on the Tokyo stock exchange (2432). For more information, visit www.dena.jp/en.

Android is a trademark of Google Inc.

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Contacts

fortyseven communications for ngmoco and DeNA
Sibel Sunar
323-658-1200
sibel@fortyseven.com
or
DeNA Co., Ltd. (Japan)
Tomoyuki Akiyama
+81-3-5304-1732
pr@dena.jp

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Contacts

fortyseven communications for ngmoco and DeNA
Sibel Sunar
323-658-1200
sibel@fortyseven.com
or
DeNA Co., Ltd. (Japan)
Tomoyuki Akiyama
+81-3-5304-1732
pr@dena.jp