Shaw's ''Working Together for Our Community'' Program Yields Over $126,000 for Local Organizations

WEST BRIDGEWATER, Mass.--(BUSINESS WIRE)--Shaw’s Supermarkets, Pepsi and Frito-Lay today announced they have donated more than $126,000 to local organizations throughout New England. The donations are the result of the three companies coming together this past spring to create the “Working Together for Our Community” (WTFOC) programs with the goal of enabling individual stores to directly impact their communities.

“At Shaw’s, we place a strong emphasis on giving back to the communities we serve and are always looking for opportunities to enable our stores to support their local organizations”

Between March 25and May 19, one percent of all Frito-Lay and Pepsi products purchased at each participating store were donated to the program. The resulting WTFOC total allowed all 169 Shaw’s stores the opportunity to select one local organization of their choice to receive a $750 donation.

“At Shaw’s, we place a strong emphasis on giving back to the communities we serve and are always looking for opportunities to enable our stores to support their local organizations,” said Mike Stigers, president, Shaw’s. “Thanks to Pepsi and Frito-Lay, we were able to execute a great program to recognize and reward 169 various respected organizations.”

Among the local award winners were The Friendly Kitchen in Concord Heights, the College Application Education Project in Lynn and the Northampton St. Vincent DePaul Society. Each organization was chosen because they are well respected and making a difference in their specific community. The local organizations were invited into the stores and presented checks from the program throughout the eight-week duration this past spring.

Shaw’s and Pepsi are no strangers to giving back to their communities. Earlier this month, the two companies organized a tree planting day at the historic Rocky Point Park in Warwick, RI.

Pepsi and Frito-Lay are also currently teaming up with Shaw’s with a new program called A Better Community Starts Here that runs into August. More details can be found in Shaw’s stores and on their website. These events and promotions are a way for Pepsi and Frito-Lay, divisions of PepsiCo, Inc., to demonstrate their commitment to the communities in which they operate as part of PepsiCo’s mission of Performance with Purpose.

About Shaw’s Supermarkets
Shaw’s, Osco and Star Market are part of the nationwide SUPERVALU® INC. (NYSE: SVU) family of grocery stores. Shaw’s is one of the oldest continuously operated supermarkets in the United States with its roots dating to 1860. Throughout five New England states, there are 169 store locations employing approximately 21,000 associates. For more information about Shaw’s, visit the all-new web site at: www.shaws.com.

About SUPERVALU INC.
SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with annual sales of approximately $37 billion. SUPERVALU serves customers across the United States through a network of approximately 4,290 stores composed of 1,107 traditional retail stores, including 801 in-store pharmacies; 1,283 hard-discount stores, of which 907 are operated by licensee owners; and 1,900 independent stores serviced primarily by the company's traditional food distribution business. SUPERVALU has approximately 140,000 employees. For more information about SUPERVALU visit http://www.supervalu.com.

About Pepsi Beverages Company
Pepsi Beverages Company (PBC) is PepsiCo's beverage manufacturing, sales and distribution operating unit in the United States, Canada and Mexico. PBC handles approximately 75 percent of PepsiCo's North America beverage volume. Its diverse portfolio includes some of the world's most widely recognized beverage brands, including Pepsi, Mountain Dew, Sierra Mist, Aquafina, Gatorade, SoBe, Lipton, and Amp Energy. In many markets, PBC also manufactures and/or distributes non-Pepsi brands, including Dr Pepper, Crush, ROCKSTAR, and Muscle Milk. The operating unit is headquartered in Westchester County, New York and employs approximately 70,000 people. Learn more about PBC at www.pepsico.com/pbc.

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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