TORRANCE, Calif.--(BUSINESS WIRE)--PixelFish, the leading provider of online video and marketing solutions for local businesses, today announced that it has closed a $4 million round of funding, positioning it to help many more businesses benefit from the burgeoning world of online video.
The funding was led by Silicon Valley-based Bullpen Capital, an early-stage venture fund that targets the hottest firms in the booming social-mobile technology sector. Joining Bullpen Capital in this round of funding are current investors Floodgate and Mack Capital, along with new investors Tomorrow Ventures, 500 Startups and Western Tech.
This latest round of major funding caps a recent one-two punch for PixelFish’s growing national reputation as a tech company to watch: In April, the company was named a Top 300 Startup by the “fundedIDEAS” publication. PixelFish was chosen for inclusion following an extensive and highly competitive analysis of 2,518 venture-funded startups and companies.
"We’re incredibly proud and excited to have such a distinguished group of investors join the PixelFish team,” said John McIntyre, CEO of PixelFish, Inc. “Attracting some of Silicon Valley’s most respected angel investors and venture funds further validates our industry-leading efforts to bring innovative video marketing solutions to our growing roster of national partners and local businesses."
McIntyre said PixelFish will use the new capital to continue to build out its technology initiatives, while also bolstering its sales and marketing programs and teams to address the rapidly growing demand for video on the web. PixelFish customers include small-to-medium sized local businesses and national businesses with a local presence.
"We strongly believe that online video will continue its upward trajectory as a critical business-building tool for local businesses,” said Duncan Davidson of Bullpen Capital. “Video delivers better click-thru’s, and every local business will need a video presence on the web. PixelFish is well-positioned with its video technology platform and marketing services to lead this growth. Its management team has a proven track record of success, which we place a premium on in our search for firms to fund.”
Within the past 90 days, PixelFish has steadily been grabbing headlines. Besides being included in fundedIDEAS’ Top 300 Startups nationwide publication, PixelFish acquired the local business directory, CitySquares, which uses social media to better match local business deals, services and products, with a user’s interests and demographics.
About Bullpen Capital
Bullpen Capital is a new venture fund that invests in early stage social/mobile/web companies, typically in follow-on financings originally funded by super-angels. Bullpen’s role is to extend the lean investment model established by the super-angels, which has led to the rapid success of companies like Twitter, Chegg, Etsy and Groupon.
PixelFish enables local businesses to attract and engage customers using online video. The company has developed a first-of-its-kind software-as-a-service application allowing businesses and their marketing partners to quickly and easily create, distribute, and optimize the most affordable and effective video. PixelFish, a privately-held corporation, is based in Torrance, California. For more information, visit www.pixelfish.com.