Heartbeat West Opens in Los Angeles

NEW YORK--(BUSINESS WIRE)--Drumbeat Digital LLC has launched a new integrated marketing company—Heartbeat West, headquartered in Los Angeles. The new company delivers multi-channel marketing solutions to a West Coast client base and also establishes a separate company to service client conflicts.

The establishment of Heartbeat West marks another step in the strategic growth plan of Drumbeat Digital, the parent company of Heartbeat Ideas and Heartbeat West. Drumbeat spun off its software divisions, Heartbeat Software and Heartbeat Experts, in late 2009. In 2010, the flagship agency, Heartbeat Digital, dropped its “Digital” moniker to rebrand as Heartbeat Ideas, a better representation of the company’s evolution from a digital agency to an integrated strategic and creative agency with a uniquely digital perspective. And last spring Heartbeat Ideas moved to a brand-new, custom-built office in New York City’s Tribeca neighborhood, while adding key leadership to the agency’s staff.

Drumbeat Digital founder Bill Drummy shared his thoughts on the expansion, “In the 13 years since I launched the company, we’ve seen steady growth. But the developments in the past two years have been particularly exciting. Opening a sister company is a natural progression in our development, one that creates new, more intimate opportunities to innovate with ambitious West Coast clients. I’ve also heard the weather is pretty good out there, so I plan to plant myself in the L.A. office from about November to mid-April.”

Currently located on Wilshire Boulevard in downtown Los Angeles, Heartbeat West plans to move to a larger space by the end of 2011. Heartbeat West can be contacted at 323.330.9544 or at [e-mail].

About Heartbeat West

Heartbeat West creates indelible brand experiences for an increasingly digital world. A privately held, full-service agency, Heartbeat West is committed to ideas and innovation in the emerging marketing environment. The company’s proprietary GRADE^TM toolset rigorously mines competitive and audience insights from the complexity of the digital landscape, while the agency’s versatile engagement process flexes to meet the needs of both traditional and digital environments.