Transaction Wireless Named One of “San Diego’s 25 Coolest Companies” by the San Diego Venture Group

SAN DIEGO--(BUSINESS WIRE)--Transaction Wireless, the leading provider of B2C and B2B multi-channel digital gift card and integrated marketing solutions, today announced that it was named one of “San Diego’s 25 Coolest Companies” by the San Diego Venture Group (SDVG). The honor follows Transaction Wireless’ recent announcement that it has received a patent for its social gifting solution on Facebook®, allowing gift cards to be safely purchased, customized, and shared without leaving a retailer’s Facebook page. Transaction Wireless demonstrated its industry-leading digital mobile and social gift card solutions last week at the San Diego Venture Summit, hosted by the SDVG at the San Diego OMNI Hotel.

“In addition to using social media as a form of brand marketing and promotion, Transaction Wireless enables us to leverage digital gift cards to directly connect with our Facebook fans, activating these relationships in such a way where they can drive new traffic and further heighten our brand perception”

“These days, many people request gift cards and even suggest a retailer so they have the freedom to purchase something they really want,” said Doug Schneider, CEO, Transaction Wireless. “We are taking that freedom one step further by offering gift cards that are easy and convenient to buy and redeem in our increasingly digital lives.”

Transaction Wireless’ patented digital gifting and marketing technology offers a turnkey solution for retailers and other merchants to offer a variety of gift card services including online, mobile, social, and even traditional (plastic) gifting. Transaction Wireless provides retailers and partners with a vehicle for purchasing and delivering digital gift cards and offering marketing programs on the popular Facebook Platform, which provides access to more than 750 million members and an unparalleled consumer brand interaction that helps vendors monetize their social media programs. Both digital gifting and social gifting services allow consumers to purchase the gift cards, create personal messages including audio, video, text messages and photos and send them instantly both via mobile phone as well as to the giver and recipient’s Facebook Pages.

When asked why they thought Transaction Wireless is cool, the company’s partners and customers listed the following reasons:

1. Activating Facebook: “In addition to using social media as a form of brand marketing and promotion, Transaction Wireless enables us to leverage digital gift cards to directly connect with our Facebook fans, activating these relationships in such a way where they can drive new traffic and further heighten our brand perception,” said Bridget Moen, Director of Gift Cards and Retail Partnerships at Applebee’s. “It’s a relevant tool that allows us to continue converting Facebook relationships into long-term affinity for our brand.”

2. Going Green: “As a company, we are committed to conservation. The Transaction Wireless digital gifting solution allows us to reduce the number of plastic gift cards which in turn reduces waste in our landfills. Reducing waste ultimately helps our conservation efforts and ‘Green’ initiatives,” said Greg Thompson, Corporate Incentives Manager at Bass Pro Shops. “An added benefit is that there is no physical inventory or shipping costs associated with physical cards. It’s also easier for our customers to track and manage their gift cards via their mobile device. This is retail for the 21st century!”

3. Innovation: “People have been talking about mobile commerce for many years, but with the growth of smartphones and applications to use on them, consumers are becoming much more open to the idea of making purchases using their mobile phones,” said Steve Kane, Chief Revenue Officer at SpaFinder. “Transaction Wireless is making the inevitable transition to m-commerce a reality and providing new ways for our customers to access and purchase our products and services in an increasingly mobile world.”

About Transaction Wireless

Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to engage with the ever-changing lives of digital consumers through its multi-channel gift card and integrated marketing platform, empowering clients to acquire more customers, build loyalty, and grow their bottom line. The Transaction Wireless patented platform provides the most versatile and comprehensive B2C and B2B capabilities in the industry, enabling retailers to connect with consumers via mobile, social, and online storefronts and channels. Transaction Wireless offers the only solution that provides fully customized digital gift cards with integrated marketing campaigns, guarantees data protection and integrity, mitigates fraud, and reduces IT involvement with a variety of easy deployment options—all backed by unrivaled customer support. The company’s retail clients include: AMC Entertainment, American Eagle Outfitters, Applebee’s, Bass Pro Shops, SpaFinder, Travelocity, and many more.

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