Purely Products Hires Natural Products Industry Executives to Expand Air-Purifying Ionizer & Energy-Efficient Lighting Product Lines

KNOXVILLE, Tenn.--(BUSINESS WIRE)--Purely Products, the nation’s leading provider of air-purifying, energy-efficient CFLs (compact fluorescent lights) and LEDs (light-emitting diodes) that have built-in ionizers to purify and clean indoor air, has hired Roberta Modena, founder & CEO of World of Green, as the Executive Vice President of Marketing and Mark Post, former President of Champion Nutrition, as the new Executive Vice President of Sales.

“I am excited to be working with Purely Products to help expand their distribution channels. Every household in America can benefit from our affordable air-purifying products and growing our network will help more people learn about the cost and health advantages of the brand.”

Modena and Post have over 30 years combined retail sales and marketing experience in the natural products industry, having worked as key executives at Garden of Life, Rexall Sundown and General Nutrition Centers. According to Myron Mullins, President and Managing Partner of Purely Products, “We are thrilled that Roberta and Mark have joined our team. Their expertise and successful track record for commercializing and marketing products in the health and wellness industry is essential to our growth and product development efforts.”

Throughout his career, Post has worked directly with major specialty retailers like Vitamin Shoppe, Whole Foods, GNC, as well as with mass retailers like Target, Wal-Mart and CVS. Post said, “I am excited to be working with Purely Products to help expand their distribution channels. Every household in America can benefit from our affordable air-purifying products and growing our network will help more people learn about the cost and health advantages of the brand.” Mark previously managed over $60 million a year in sales with Vi-Jon, the largest HBA private label company, with primary responsibility for Target stores and was Director of Sales for Garden of Life. Modena was former Vice President of Marketing at Garden of Life and GNC where she marketed private label specialty nutrition brands and expanded consumer awareness and sales of nutritional supplements.

Known for the negative-ion generators found in their Healthy CFLs, Pet CFLs, and Healthy Night Lights, Purely Products markets energy-efficient lights that combine an air purifier and light bulb—all in one. “These unique, energy-star certified, home products deliver relief to the over 50 million allergy sufferers and 67% of households that have pets,” said Modena. “Our products not only appeal to health-minded consumers who care about improving their indoor air quality, but our products are ideal for anyone who suffers from allergy or asthma symptoms brought on by pet dander, mold spores, dust mites and even tobacco smoke.” Modena is planning an online consumer ad campaign targeting high-profile sites like WebMD and Quality First where millions of people visit every day looking for ways to eliminate allergens and improve air quality in the home.

Purely Products will debut their complete assortment of ionizers and air-purifying lighting solutions at the Home & Housewares ECRM show in late July in Orlando, FL. Currently, Purely Products’ devices are available at Lowe's and other retailers nationwide, plus online locations like Amazon.com, CSN Stores and at www.purelyproducts.com.

About Purely Products: Responsible Products for Responsible Living

Purely Products, a Knoxville, TN-based company, is focused on developing sustainable, healthy products for responsible living. Started in 2006, Purely Products offers innovative air-purifying and germ-eliminating products including light bulbs with built-in ionizers that clean indoor air of smoke, pet dander, dust, germs, mites and mold twenty-four hours a day. For more information please visit www.purelyproducts.com. Become a fan of Purely Products on Facebook at www.facebook.com/purelyproducts and follow us on Twitter at purelyproducts.