Research and Markets: Payment Card Competitor Tracker: May 2011 - Improvements to the 2011 Payment Card Competitor Tracker Series

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/982d2b/payment_card_compe) has announced the addition of the "Payment Card Competitor Tracker: May 2011" report to their offering.

Introduction

The Payment Card Competitor Tracker provides expert analysis and opinion on the strategic moves of leading competitors in the payment card market. Produced on a monthly basis, the Tracker is a global product and covers over 100 players, including American Express, Barclaycard, Capital One, Citigroup, Discover, GE Money, First Data, HSBC, JCB, MasterCard, Standard Chartered and Visa.

Features and benefits

• Gain invaluable information on your key competitors in one concise document, and track long-term trends using the interactive news database.
• Sharpen your strategy by implementing the best market, product, competitor and strategic developments of leading global players.
• Learn the Datamonitor Cards & Payments Team's view on the most important competitor developments in the month.

Highlights

55 competitor developments are analyzed in the May edition of the Payment Card Competitor Tracker. This was slightly lower than the 12-month average and the number of developments recorded in the previous month (58 stories). Many players across the industry have been focusing on services available through mobile phones in the past 12 months. And this month is no different; the mobile channel was the most active in May with 11 stories recorded in total. In May Google announced the full details of its expected mobile wallet platform called Google Wallet. In partnership with Citi, MasterCard, First Data and Sprint Google's solution is intended to serve as an open platform for payments, couponing and other services, and is reportedly open to other banks and players becoming involved in future.

Your key questions answered

• What have been the key new product developments in the industry this month, particularly in contactless, mobile, online and prepaid?
• Which players are leading the way with these new developments, and where are they occurring?
• How have trends in competitor activity changed over time, and which regions are becoming more active?
• What are the top developments in the past month and what do they mean for my business?

For more information visit http://www.researchandmarkets.com/research/982d2b/payment_card_compe

Source: Datamonitor