Online Broker TradeKing Launches New Open Application Programming Interface (API)

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Online broker TradeKing (www.tradeking.com) today announced the public availability of its new TradeKing API (Application Programming Interface). The API is specially designed to help developers, partners and tech-savvy investors create highly-customized trading platforms and “Apps,” opening up a whole new avenue to deliver greater choice for the firm’s more than 250,000 clients.

“We believe our secure, REST-based API is unique in our industry for its design, breadth and simplicity. We took special care to make available all required resources and content to facilitate adoption.”

“Our API offers a completely new channel for extending our core business by fostering innovation across our customer and partner base; it opens up nearly unlimited possibilities for providing new and customized trading experiences at TradeKing,” said Tom Desmond, Chief Growth Officer for TradeKing, “It’s all part of ushering in a new era that puts clients in the driver’s seat to create and take advantage of interfaces and apps that let them trade the way they want.”

Dan Raju, TradeKing’s CIO, adds, “We believe our secure, REST-based API is unique in our industry for its design, breadth and simplicity. We took special care to make available all required resources and content to facilitate adoption.”

Who Can Use the TradeKing API?

Individual developers, traders and business partners can use the API to develop new apps and mashups or to connect their existing custom platforms to TradeKing while leveraging TradeKing’s signature low fees and award-winning service. This developer and partner eco-system will provide extensive new opportunities in the marketplace for individual investors to execute their trading strategies.

TradeKing recently completed its API Beta Program in which more than 100 developers and multiple businesses participated in and contributed to the launch of the TradeKing API.

About TradeKing

TradeKing (http://www.tradeking.com) is a nationally licensed online stock and options broker offering simple, low cost online trading fees ($4.95 per trade plus $.65 per option contract, $8.95 per trade plus $.15 per options contract for nine or more contracts) with no hidden costs or account minimums.¹A pioneer in integrating new financial social media as part of its innovative online equities, options trading and fixed-income trading platform, TradeKing has received multiple discount broker awards from top industry sources and was rated best in customer service by SmartMoney²Magazine, ahead of OptionsXpress, Scottrade, Fidelity, and TD Ameritrade. (June 2011 SmartMoney Broker Survey).

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Options involve risk and are not suitable for all investors. For more information, please review the Characteristics and Risks of Standard Options brochure before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice. The content of this press release is provided for educational and informational purposes only, does not constitute a recommendation to enter in any of the securities transactions or to engage in any of the investment strategies presented herein, and does not represent the opinions of TradeKing or its employees.

Online trading has inherent risks due to system response and access times that vary due to market conditions, system performance and other factors. An investor should understand these and additional risks before trading.

Member FINRA/SIPC.

(1) $4.95 for equity and option trades, add 65 cents per option contract. Trade more than 8 contracts, and we'll automatically lower your cost to $8.95 per trade plus 15 cents per contract. TradeKing charges an additional $0.35 per contract on certain index products where the exchange charges fees. TradeKing adds $0.01 per share on the entire order for stocks priced less than $1.00. See our Commissions + Fees page at www.tradeking.com/fees for details on commissions on low-priced stocks, option spreads, and other securities.

(2) TradeKing was ranked #1 in Customer Service in the SmartMoney June 2011 Broker Survey based on the following categories: Commissions and Fees, Mutual Funds & Investment Products, Banking Services, Trading Tools, Research, and Customer Service. SmartMoney is a registered trademark of SmartMoney, a joint publishing venture between Dow Jones & Company, Inc. and Hearst Partnership. Supporting documentation for any claims, comparison, statistics, or other technical data, will be supplied upon request by calling 877-495-5464 or via email at service@tradeking.com.