Disney Publishing Worldwide Launches Winnie the Pooh App for Android Devices

Award Winning Children’s Book App "Winnie the Pooh: What's a Bear to Do?" Now Available in Multiple Languages for Android Smartphones and Tablets

WHITE PLAINS, N.Y.--()--Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, announced today the release of its first app for the AndroidTM platform. Winnie the Pooh: What’s a Bear to Do? brings one of the most beloved children’s characters of all time to the growing number of families using Android devices. The app launch also coincides with this weekend’s opening of the new “Winnie the Pooh” feature film.

“Our Winnie the Pooh digital products have been incredibly popular, and we want to ensure that all families have the opportunity to experience our stories on their mobile devices,” said Russell Hampton, president, Disney Publishing Worldwide. “Disney Publishing Worldwide is committed to delivering high quality reading experiences to families in the most relevant ways, and our expansion on to Android devices with Winnie the Pooh is another great step forward in this direction for us.”

Special Features

“Winnie the Pooh: What’s a Bear to Do” features professional narration in five different languages – English, French, German, Spanish and Japanese – plus sound effects and authentic Winnie the Pooh music. All five languages are included in one download, and parents and children can switch from English to Spanish to another language with one simple tap. Children also have the option to turn off the narration and record their own voice, reading the story aloud as they follow the animations and turn the pages at their own pace. There are three reading modes to meet children’s different needs: Read to Me, Read on My Own, and Use My Recording.

The Story

Pooh’s tummy is rumbly, but his yummy honey is hiding. In this delightfully animated storybook, children help their favorite stuffed bear find his missing honey pots. Designed for early readers ages 3-7, children can explore the interactive storybook, completing different puzzles and a matching game along the way.

The “Winnie the Pooh: What's a Bear to Do?” Puzzle Book App is available for $2.99 in Android MarketTM.

For more information, visit www.disneybookapps.com and www.facebook.com/DisneyDigitalBooks, or follow @DisneyDigitalBooks on Twitter.

About Disney Publishing Worldwide

Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books and magazines, with over 250 million children’s books and over 400 million children’s magazines sold each year. Disney Publishing Worldwide consists of an extensive worldwide licensing structure as well as vertically integrated publishing imprints including Disney Book Group in the U.S., Disney Libri in Italy and Disney Libros in Spain. DPW publishes a range of children’s magazines globally including Topolino, Le Journal de Mickey, and Donald Duck, as well as family titles in the U.S. which include Disney FamilyFun and Phineas and Ferb. Disney English is DPW’s English language learning business which includes Disney English schools in China and a worldwide retail licensing program. DPW’s digital products include bestselling eBook titles as well as original apps. Headquartered in White Plains, NY, Disney Publishing Worldwide publishes books, magazines, and digital products in 85 countries in 75 languages. For more information visit www.disneypublishing.com.

Android and Android Market are trademarks of Google, Inc.

Contacts

Disney Publishing Worldwide
Jennifer Levine, 914-288-4222
Jennifer.Levine@disney.com
or
Caitlin McNamara, 617-585-5760
cmcnamara@360publicrelations.com

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Contacts

Disney Publishing Worldwide
Jennifer Levine, 914-288-4222
Jennifer.Levine@disney.com
or
Caitlin McNamara, 617-585-5760
cmcnamara@360publicrelations.com