Carmike Cinemas Announces the Unveiling of Exciting “Big D Experience” at Billings Shiloh 14

Get ready for a dramatic new level in the theatergoing entertainment experience in Montana

COLUMBUS, Ga.--(BUSINESS WIRE)--Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading DIGITAL cinema and 3D motion picture exhibitor, is announcing the July 14^th unveiling of our new “ BigD” auditorium at Billing's Shiloh 14 location. “We’re providing the ultimate entertainment experience that centerpieces large format digital technology with a “wall to wall, floor to ceiling” screen, state of the art enhanced sound system, and luxurious leather rocking seats for cutting edge presentation and the definitive enjoyment of our audiences,” notes David Passman, Carmike’s President and CEO.

“These early successes will no doubt persuade producers to release more movies in this format, and with the BigD experience Carmike has the full capability to provide our audiences with the technology and total luxury that brings theatergoing to a new level.”

With the Billings opening the area is one of the first in the nation to offer theatergoers the exciting new BigD format being launched by Carmike Cinemas, an industry leader in digital projection and 3D technology since 2006.

Named “BigD,” the totally re-designed new auditorium will include a wall-to-wall screen measuring 62 feet wide and three stories tall, the latest in 7.1 surround sound and Digital projection of both 2D and 3D features. In technical terms, Carmike’s BigD DIGITAL experience is powered by a cutting-edge Christie Brilliant 3-D flash projector. Images are projected onto a colossal wall-to-wall, ceiling-to-floor screen. The end result is a light output of 30,000 lumens, creating a picture quality with noticeably higher resolution than HD.

To further enhance the experience, the custom QSC DIGITAL audio system is tuned to a 7.1 speaker array with 16 channels and the ability to upgrade to 11.1, a revolution in surround sound technology with DIGITAL audio processing supported by quad-amplified, 4-way speakers and six 21-inch subwoofers. In a town that loves ‘sound production’ the new configuration at Shiloh 14 promises a new gold standard in unparalleled picture clarity and deep resonating DIGITAL sound.

The new environment will be further embellished by the comfort of plush leather high-back rocking seats placed for optimal viewing in a stadium seating configuration.

“The success over the past years of 3-D releases for features like ‘Avatar,’ ‘Cars 2’ and ‘Transformers Dark of the Moon,’ and the anticipation of the new ‘Harry Potter and The Deathly Hallows Part 2,’ proves that audiences are excited about and enjoy the new DIGITAL experience, and are demanding it,” notes David Passman. “These early successes will no doubt persuade producers to release more movies in this format, and with the BigD experience Carmike has the full capability to provide our audiences with the technology and total luxury that brings theatergoing to a new level.”

Plans for the BigD Experience will include more locations by the end of 2011 including Tyler, TX, Chattanooga, TN, Minneapolis, MN, St. Clairsville, OH and Missoula, MT. “Whether it is a movie, concert, sporting event, motivational speaker or church service, patrons will find BigD placing them at the heart of the event,” notes Terrell Mayton, Carmike’s Director of Marketing.

About Carmike Cinemas (NASDAQ: CKEC) -www.carmike.com

Carmike Cinemas, Inc. is a U.S. leader in digital cinema and 3-D cinema deployments and one of the nation’s largest motion picture exhibitors. As of March 31, 2011 Carmike had 240 theatres with 2,223 screens in 36 states. Carmike’s digital cinema footprint reached 2,091 screens, including 200 theatres with 597 screens that are also equipped for 3-D. Carmike’s focus for its theatre locations is small to mid-sized communities.